From the Healthcare Businesswomen’s Association (HBA) Panel Discussion – How to Survive in the Age of Disruption: The Future of Healthcare Marketing on December 5, 2017.
Fran Howell – Director of Digital Media, Johnson & Johnson Diabetes Institute
RJ Lewis – Founder & CEO of eHealthcare Solutions and co-author of the book “Results: The Future of Healthcare and Pharmaceutical Marketing”
Scott Weintraub – Co-Founder & President, Relative Healthcare Group and co-author of the book “Results: The Future of Healthcare and Pharmaceutical Marketing”
Elena Stavrakas – Director, Healthcare Life Sciences, Navigant.
Moderated by Maria Finlay, Associate Director, Oncology Marketing, Teva Pharmaceuticals.
Sponsored by Johnson & Johnson Diabetes Institute.
Word of Mouth, or Influence Marketing
Fran Howell discusses how to identify an influence marketer (people who want to share stories) and word of mouth marketing (creating stories about your brand).