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2018 Q1 & Q2 Benchmarks for U.S. Healthcare Publishers & Advertisers

Each year, eHealthcare Solutions provides benchmark metrics for consumer and professional healthcare publishers and advertisers.

Notable Numbers for 2016-2018:

  • 8% increase in mobile traffic across all audiences
  • 12 second decrease in time on site for consumer audiences
  • 16 second decrease in time on site for professional audiences

Metrics covered:

  1. Desktop, Mobile & Tablet Sessions
  2. Time on Site
  3. Pageviews per Session
  4. Bounce Rate
  5. In-View Rate (Viewability) on Display Advertising
  6. Non-Human Traffic Rate (NHT) on Display Advertising
  7. Click Through Rate (CTR) on Display Advertising

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