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2017 Benchmarks for U.S. Healthcare Publishers & Advertisers

This analysis provides insights into benchmarks for the healthcare and pharmaceutical digital advertising industry.

Analyzing data from 30 healthcare websites with over 14 billion total sessions and campaign data from over 820 million impressions, the report was compiled using a combination of several analysis aggregators including Tableau, Google Sheets & Excel. Data was extracted from numerous tools including Google Analytics, Moat, and DFP.

Contains benchmarks on healthcare publisher on-site metrics including mobile trends, bounce rates, time-on-site and pageviews per session. The whitepaper also reports on viewability metrics including in-view % and invalid traffic (IVT) benchmarks. Finally, click-through-rates (CTR) for banner advertising on healthcare publishers and pharmaceutical ads is reported.

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