Guarenteed ROI for print buyers 07/25/2011
Meredith announces “Meredith Engagement Dividend”, and ROI-guarantee on print spend for large national advertisers. Interesting move by a print-centric company to compete... Read More
You Get What You Pay For
“You get what you pay for” is the take-away message of this article published by ClickZ in its Marketing News & Expert... Read More
Google Health Shuttered
According to its blog, Google is shutting down the “Google Health” personal health records project due to slow adoption. The Internet/IT Healthcare... Read More
FTC to Serve Google With Subpoenas in Broad Antitrust Probe – WSJ.com
Even success can be painful. Disruptive companies force us to get out of our comfort zone and often in the process of... Read More
Interpublic Downgrades U.S. Ad Outlook, Cites ‘First Signs Of Weakness’ 06/16/2011
Are we heading for a double dip? Interpublic lowers it’s forcast for overall advertising growth to 2.9% from 3.1%, but cites that... Read More
“Marketing Ecosystem”
I’m not sure I agree with the way the tactics are matched to the target audiences, but in generally, this is an... Read More
Bring on mHealth! Mobile in Pharma is What’s Next
At e-Healthcare Solutions we are dedicated to maintaining our position as an industry leader in the digital health space. Part of that... Read More
Publicis Acquires Rosetta, Now a Bigger Digital Powerhouse
Publicis, having already rolled up early entrant digital agency brands such as Digitas and Razorfish, now continues on the buying spree and... Read More
Interview with R.J. Lewis
Hope you enjoy this interview conducted by CEOintroNet.com, a social networking tool for CEO’s. This interview provides a peek into our unique... Read More