Where’s the Data? New Potential for Wearable Devices
Back in 2013, after significant research and numerous recommendations from friends and relatives, I purchased a Nike FuelBand. After about two weeks... Read More
Virtual Reality: Why Every Pharma Marketer Needs this in their Toolkit – As Told by a KOL.
Dr. Irving Loh is not your average person, he is in his own words an “all-cap, bold face KOL,” and the optimal... Read More
JUN-2017 TrendMD Native Advertising
Your Monthly Prescription for Ad Industry Updates | June 2017 Topics of the Month More Videos from eyeforpharma 2017 Matt Murphy, Director,... Read More
Website Metric Trends for Consumer and Professional Healthcare Publishers – 2015-2017
Benchmark metrics for consumer and professional healthcare publisher websites – the trends are clear: 1. Mobile is growing 2. Because mobile is... Read More
TrendMD Native Advertising
This whitepaper discusses the three main features of native advertising: 1. Flows within the feed or main content area of the website.... Read More
APR-2017 eyeforpharma 2017: Would your customers and patients consider you a trusted partner?
Your Monthly Prescription for Ad Industry Updates | April 2017 Topics of the Month Effective Pharmaceutical Advertising: Customization is Key By Samuel... Read More
Effective Pharmaceutical Advertising: Customization is Key
Pharmaceutical advertising can be challenging, and poses unique problems to modern marketers. A good product will achieve satisfactory sales if it is... Read More
Self-Serve Analytics – Making business more collaborative
According to Ralph Tkatchuk of Dataconomy, “Data-driven businesses are five times more likely to make faster decisions than their market peers, and... Read More
MAR-2017 Creating a Curated Experience in Physician Advertising
Your Monthly Prescription for Ad Industry Updates | March 2017 Topic of the Month Definitions for the Age of Identity Resolution Identity... Read More
Creating a Curated Experience in Physician Advertising – RampUp2017
Marketing to physicians in the near future will be like something out of a sci-fi movie. RampUp2017 was an intense two day... Read More