ChatGPT: Let the AI disruption begin…
There are a few times in my career that when exposed to a new technology I became giddy with excitement at the... Read More
Moment of Next Transcript on Physician Engagement at EyeForPharma
Download the 20 minute Video Presentation Here Amy Turnquist (EHS): Good morning and welcome to The moment of next how native digital... Read More
Pharmaceutical Marketers’ Guide to Managing through the Coronavirus (COVID-19) Pandemic
The first case of Coronavirus (COVID-19) was reported in Wuhan, China in 2019. This highly contagious and easily transmitted respiratory illness is... Read More
Top 10 Predictions for 2019 for the Healthcare Industry
2018 was a year of controversy. From our national politics, to Facebook and Cambridge Analytica, scandals over audience measurement of physician office... Read More
McKinsey vs. ANA
McKinsey claims not much has changed since the 2016 release of the Association of National Advertiser’s (ANA’s) report on Media Transparency. McKinsey... Read More
Challenges in Programmatic Advertising for Pharma
What is programmatic advertising? Programmatic ad buying is using software to purchase digital advertising. This is opposed to traditional manual ad buying... Read More
The Cultural Divide Blocking the Non-Personal Promotion Gold Rush
It’s time for pharma to shift the cultural focus to a customer service-based support network rather than an army of well-clad, well-educated... Read More
Musings on the Current State of the Digital Advertising Market in Healthcare
There has been a lot of activity of late around digital healthcare advertising, and the digital advertising market in general. Here is... Read More
KKR Purchasing WebMD for $2.8 Billion
After giving a dismal outlook in February 2017, WebMD announced they were entering a process to explore strategic options. After a five... Read More
Is Technology Disrupting the Advertising Agency Business Model?
Technological advances, most notably the Internet, have disrupted many industries in recent decades. Industries such as publishing, radio, telecommunications, travel, commerce, and... Read More