10 Predictions for How the Healthcare Industry Will Change in 2017

R.J. Lewis, President and founder of eHealthcare Solutions, puts together his 10 predictions on the healthcare industry for 2017.

See the full list at PM360.

• Significant changes to the ACA (Obamacare) are certain under President Trump.
• Increased collaboration and partnership with payers towards improving patient outcomes.
• With pharmaceutical salesforces becoming less effective due to highly restricted access, the shifting from personal to non-personal promotion (NPP) will continue.
• Programmatic ad spending for pharmaceutical companies will more than double.
  Healthcare may be one of the most interesting “Big Data” petri dishes society has to offer.