Whitepapers for Advertisers
Making Powerful Connections with Physicians
Physicians are on the Internet, using email, and connected via mobile in greater numbers than ever before. The digital environment provides rich data and incredible flexibility for engaging with your targets on their terms. Reaching your target is no longer enough. To be competitive today, you must engage them. To achieve ROI, you must measure the impact of customer engagement and the resulting benefits to the brand.
Digital DTC: Making Connections With Health Consumers
e-Healthcare Solutions makes connecting with patients and caregivers easy and effective. Looking for health information is one of the top 3 most popular online activities for U.S. adults who use the internet, according to two key studies released recently. In this paper, we share these and other key findings about consumers using digital channels for health information purposes.
Marketers can Leverage What Manhattan Research Says About Physician Behaviors Online
e-Healthcare Solutions has everything you need to connect online with physicians. Of the most popular ways physicians interact online, a large number are included within the e-Healthcare Solutions Premium Advertising Network (EHS). In this paper, we share some key statistics from Manhattan Research studies and spotlight overlap with the EHS Network.
Are You Leaving Free Money On The Table?
Gaining online advertising efficiencies and maximizing marketing budgets. Today’s trends are driving toward using online advertising networks to help deliver lower-cost advertising buys. This paper discusses some of the key points of consideration for evaluating whether to use an advertising network and how to select the right one to meet your needs.