Words of wisdom from R.J. Lewis: “We believe that the digital media buy should be part of the broader strategy. So the sooner [pharma brand managers begin defining their digital media buy], the better. We’ve seen the most success when online is actually front and center. And as digital grows in importance, we’re seeing more clients make online the hub of the wheel, and various traditional media often become the spokes.”
Read the full interview on pages 48-49.