Physician authentication involves the use of list-match strategy, which is important for precisely locating where physicians are. Advertisers who use this strategy want their ads to appear only to physicians and only on endemic sites that address the unique challenges physicians face in their specialties.
But don’t just take our word for it, listen to what some of our advertisers have to say about the importance of HCP authentication:
Tom Hespos, Founder, Underscore
Eugene Lee, Executive Vice President & Managing Director, CMI