Mary Meeker presented her annual Internet Trends slide deck, featuring the mobile boom in marketing, at Recode’s 2016 Code Conference on June 1, 2016. In her presentation, which is considered one of the most closely followed reports of the tech industry, she stressed how mobile ad revenue is far exceeding desktop-based ad revenue. She underscored the untapped potential for U.S. advertisers to capitalize on platforms that resonate with how people now consume media.
In addition to her findings on the mobile explosion, Meeker also covered research revealing that bots and chat-based marketing are increasingly embraced by more brands and that Facebook should still be leveraged as the top social platform for advertisers to reach Millennials. For further insight on these trends, read this article to discover the top seven stats in Meeker’s report.