Reaching Your Target Audience
The e-Healthcare Network reaches niche healthcare audience segments through the aggregation of hundreds of websites and distinct content areas.
Demographics of the e-Healthcare Network
How We Target Your Message
Targeting options include:
- Primary Channels (Physician, Healthcare Professional, Consumer & Caregiver)
- Content area (specific disease states, CME areas, etc.)
- Geography (by country, state, zip code, etc.)
- Time of day (insomnia banners scheduled to run from 11:00pm 6:00am)
- Day of week (depression banners scheduled for Monday's highlighting "Monday morning blues")
- Keyword search terms (allergy, sneezing, pollen, etc.)
- Position on page (top, bottom, etc..)
- Domain (.edu, .com, .net, etc)
- Browser type (Netscape vs. Explorer)
- Operating System (Windows vs. Macintosh)
- Targeted e-mail lists, and more
