EHS "Qualified Lead" Program (EHS QL)
Description
The "EHS QL" consists of the distribution of a non-branded "qualifying question" of the sponsors choosing designed to identify and further target sponsors messages to "qualified individuals".
Features
The "EHS QL" consists of a polling question designed to identify and qualify the sponsors target audience. The poll should ask a broad-based question, to maximize participation and may contain up to five mutually exclusive responses (using radio buttons).
When a poll is answered, the user is transported to a sponsored mini-site (approximately an 8 �" X 11" page of the sponsors HTML content) that includes a real time tabulated results graph. e-Healthcare Solutions develops the results graph and the sponsor provides the remainder of the mini-site content. We recommend that the mini-site call attention to the key areas of your website and have multiple hyperlinks to your site. Any primary offering from your site should be highlighted on the mini-site (ie. the form for signing-up for the seven day free trial of Nexium should be placed directly on the mini-site). The mini-site content and results graph are formatted and hosted by e-Healthcare Solutions.
EHS QL polling questions are distributed across the EHS as polling boxes and HTML banners.
Benefits
All poll participants are delivered to a full page of sponsored content when the complete the poll. Currently over 5% of poll participants proceed to click through to the sponsor's website for additional information. The greatest success is achieved by having the immediate offer available to the consumer directly from the mini-site.
Each "qualified" participant's browser is "cookied" (marked with an anonymous file) so that anywhere that qualified target appears on the EHS, we can subsequently reach him or her with the sponsors banner message. Subsequent "targeted" banners based on EHS profile or EHS QL are yielding between a 0.75-1.0% click-through rate (2-3 times the industry average). Furthermore, the branding value of such messages is greatly enhanced since you are reaching ONLY a "qualified" target audience.
Examples
These profile boxes and sponsored qualified lead polls appear throughout the e-Healthcare Solutions Network.
A sponsor's qualifying question is asked and "qualified" users are identified for subsequent targeting. Users that "vote" are brought to the sponsored QL results page where both the real-time voting results and the sponsored content & links appear.
See a demo of the Qualified Lead Program here
