The Network Effect: The Value of Exposure Control
Through the EHS Premium Network, Publishers are able to offer Marketers a wide range of benefits that simply aren’t available from a single site, or even several individual sites.
| Using Several Independent Sites | Using EHS Network |
|---|---|
| Duplicated reach | Large reach and exposure |
| Wasted impressions | High level of control |
| Wasted dollars | Frequency capping & deliberate repetition |
| Limited control | Optimization across many sites |
| Maximized efficiency | |
| Using One Site | Maximized spend |
| Must duplicate exposures to achieve impressions | Optimal results |
| Optimization limited to within own site | |
| Waste without control |
