Maximizing Your Revenue
Naturally, if you’re a publisher selling ad space, you want to make sure you’re getting the best deals for your digital assets. Since publishers get paid based on reach and quality, assets with larger reach or greater targeting ability have higher earning potential. In addition, ad placements that reach qualified, targeted audiences typically command higher prices.
We work with our partner publishers to help improve reach and targeting value, and thereby improve revenue potential for their digital assets. These are some of the areas on which we provide consultation.
Increase Visitors/Page Views for Websites
- Better search engine placement = more visitors
We keep up with the evolving web standards to help sites rank appropriately in leading search engines. We also leverage relationships with credible SEO (search engine optimization) partners to support our Network publishers. - Better content = more visitors
Websites that have an appealing design, logical navigation system, and quality content that is frequently updated create a positive experience for and “stickiness” with their visitors. - More pages = more page views = more opportunities to serve ads
Offering manageable chunks of information to visitors creates both an improved user experience and more pages for your site. We offer content tools to help easily expand the number of pages on your site. - Space for various ad sizes = more opportunities to serve ads
Consult with our experienced Business Development staff to identify which ad positions and ad sizes will work best for your site.
Qualify Your Website Visitors
Work with our sales staff to set up a system for qualifying your website visitors so that we can serve targeted ads that demand higher rates. Knowing demographic facts about your audience and being able to tell when they are on your site can create new opportunities and also drive higher revenues.
- Promote valuable content = list growth
Distribute regular or periodic email vehicles for reaching out to your interested audience members
Direct contact at the inbox creates a new opportunity for advertising exposure, plus drives traffic to your website - Know your list = targeting opportunities
The email sign-up process can provide key data to make your list drive higher revenuesates a new opportunity for advertising exposure, plus drives traffic to your website
- Proper permissions = more revenue opportunity
Be sure the opt-in language makes a list viable for use as a vehicle for targeting advertising and for custom messages
Mobile
- Mobile Web = a basic necessity
Extend the value of your web assets by making sure they can be viewed via mobile
- Mobile Apps = another revenue source
Design your mobile apps to support standard mobile advertising units
Consult with our experienced Business Development staff to identify which ad types are in highest demand
Open yourself to opportunities to create a useful app for your audience if sponsored by an advertiser