Ad Unit Fundamentals
EHS Supported Ad Sizes
You, as the publisher, decide which ad sizes and placements will be displayed on your site. We encourage the display of several ad sizes in order to maximize site revenue. Please discuss with your EHS Business Development Manager which advertising units will work best on your site.
We support several “IAB Standard” ad sizes and continue to expand the list of supported ad sizes. Below is a list of the banners, buttons, tiles, and skyscrapers currently supported on the EHS Network.
In addition to traditional banner ads, you might consider other options for generating revenue such as email sponsorships, interstitials, rich media capabilities, and video.
| Web and Email Advertising Creative Specifications | |||
| Unit Type | Unit Dimensions | Recommended Maximum Initial Download File Weight |
Animation Recomendations |
|---|---|---|---|
| Leaderboard | 728×90 | 40k | 15-second (00:15) animation including multiple loops (3 loops max) |
| Full Banner | 468×60 | 40k | |
| Medium Rectangle | 300×250 | 40k | |
| Half Page Ad | 300×600* | 50k | |
| Wide Skyscraper | 160×600 | 40k | |
| Skyscraper | 120×600 | 40k | |
| Vertical Banner | 120×240* | 40k | |
| *Not used in emails. See Image Samples |
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| Mobile Creative Specifications | |||
| Unit Type | Unit Dimensions | Recommended Maximum File Weight |
|
|---|---|---|---|
| Extra Large | 300×50 | 6 KB | |
| Large | 216×36 | 4 KB | |
| Medium | 168×28 | 3 KB | |
| Small | 120×20 | 2 KB | |
| These are currently the most common mobile sizes of interest to advertisers. Please contact your EHS Business Development Representative to explore the sales viability of custom sizes. See Image Samples |
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