eHealthcare Solutions Privacy Policy

The following Privacy Policy (“Privacy Policy”) and terms and conditions (the “Terms of Use”) govern Your use of, or interaction with, advertisements contained on any websites in the eHealthcare Solutions Premium Advertising Network (the “Network”), including but not limited to any advertisement You view, click on or link to, together with any information You may voluntarily provide in connection therewith.  eHealthcare Solutions LLC manages the digital ad serving and tracking functionalities of the websites in the Network (collectively, the “Company” or “we” or “us”).  We may change the Privacy Policy and Terms of Use at any time without notice to You, by posting such changes on the Network website.  BY USING THE SITES IN THE NETWORK, YOU (“You”) ACCEPT AND AGREE TO THESE TERMS OF USE AND PRIVACY POLICY AS APPLIED TO YOUR USE OF THE SITES, TOGETHER WITH THE PRIVACY POLICY OF EACH SUCH WEBSITE WITHIN THE NETWORK.  Therefore, You should also view the Privacy Policy of each Website You view within the Network.   If You do not agree to these Terms of Use or Privacy Policy, You may not access or otherwise use the websites within the Network. 

The Company is committed to protecting Your privacy. This Privacy Policy describes all of the information handling practices for the Network related to advertising serving, targeting and tracking, including how we handle personal information we may obtain when You use Network partner websites and that information is shared with us in accordance with their site’s privacy policy, as well as how we may share it thereafter. This Privacy Policy does not apply to information we may obtain through other means, including offline or online in another forum.

To better protect Your privacy we provide this notice explaining our personal information collection and use practices and the choices You can make concerning the use of Your personal information. This Privacy Policy also applies to individuals who have agreed to receive email marketing from a Network Site or one of our advertising partners, whether at a Network Site, via email, on third-party websites or otherwise.

I. Information Collected

Non-Personally Identifiable Information

The Company collects no personal information about You when You visit  Network Sites unless otherwise stated or unless You choose to voluntarily provide this information to us (such as through registration on a Network Site or on any advertiser’s site whose advertisement appears on a Network Site, or in connection with information provided voluntarily by You). However, we may collect and store certain information automatically. This information which is automatically obtained may be used for marketing purposes and shared with our partners, vendors, clients and other third-parties with whom we conduct business, and as otherwise required by law (such as to comply with a judicial proceeding, court order or subpoena). This information may include:

  • Internet Protocol (IP) address of the domain from which You access the Internet, either Your individual address or the proxy provided by Your Internet Service Provider (ISP).  However, this information does not include Your name or other personally identifiable information.
  • Date and time You access a Network Site and the site of any advertiser whose website You accessed through a Network Site.
  • Web pages You view (recorded by the text and graphics files that compose that page).
  • Web address of the site from which You linked directly to a Network Site.
  • Browser version and operating system of the computer or mobile device You are using.

The information described above is used to drive advertising relevance on Network Sites, to maintain the quality of our offerings, and to provide general aggregate statistics regarding the use of Network Sites. Such information is not personally identifiable.  Geographic, demographic, and category preference information across user profiles may be summarized for merchants advertising on Network Sites and for our partners and companies with whom we do business. This helps prospective sponsors understand the viewership they will reach. The Company is the owner, co-owner or a licensee of the information it collects on Network Sites.

Personally Identifiable Information

In order to use some areas of Network Sites, or in connection with Your selection of certain advertisements contained on Network Sites, You must first provide certain registration information, including certain personally identifiable information such as Your name, age, email address, home address, educational and professional degree/certification information, and related personal information. We use this information to provide a more personalized experience (for example, providing better newsletter content, advertising and/or special offers that we think may be of interest You).

We may use Your personally identifiable information to verify that You are who claim to be, and to compare our Network visitors list to various lists received from other third-party companies, or public sources, in an effort to target advertising messages. We do not share Your personally identifiable information with third-parties for any purpose other than data analysis.


II. Information Collection Processes

Registration-Based andUser Targeting

In addition to the information collected by us and registration information submitted by You, we may employ both first-party and third-party cookies. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on Network Sites to provide relevant content, offers, and advertising messages. Our cookies are persistent (i.e., remains on Your computer unless You remove it sooner) and non-persistent (i.e., remains on Your computer for a shorter amount of time).  We also use a persistent cookie that allows us to recognize Your computer.  Both cookies can be deleted by You at any time. You may also opt out of either cookie at any time by following the instructions in the Opt-Out section of this Privacy Policy.

Interest-Based Targeting and Retargeting

Cookies may also be placed on Your computer when visiting any Network Sites, or when You view or click on, or interact with any Network advertisements.

Depending on the settings in Your browser, You may have the option to deny our cookies; however, doing so will likely restrict us in better serving Your needs and interests and may limit the content and sites You may access.

We also improve the relevance of the advertising and content You receive based on the past website pages You visited.  You should visit http://preferences.truste.com/2.0/?type=ehs&affiliateId=151 for more information on the cookies that are placed on Your computer and Your ability and rights to opt out of receiving such Interest-Based Targeting cookies and advertisements.

Ad Serving Software

eHealthcare Solutions utilizes Google’s Doubleclick for Publisher’s Ad Serving Software for delivery of advertising, including their Interest-Based Targeting software.  To view Doubleclick’s privacy policy, visit http://www.google.com/intl/en/policies/privacy/

In addition to cookies, Network Site pages and/or emails may contain electronic images known as pixel tags (also known as clear gifs) and/or similar devices to identify You, to track Your online activity for purposes of formulating future campaigns, and to help determine the effectiveness of a joint-promotional or advertising campaign.

III. Use of Your Information

We retain personal information submitted by You on a secure server. The personal information that You submit to us directly or through our Network partners remains Your property, but by submitting that personal information, You grant to us the right to use that information for marketing purposes, including sharing such information with third parties. For example, when You select to receive information about offerings from a third-party company during the registration process, we will share Your personal information with that third-party company to carry out Your information request. We may use Your personal information to verify Your professional and educational status and identity and/or to directly market certain offers to You (via advertising units or email). We may join together with other businesses to bring select offers to You based upon the personal information that You submit to us.

The Company has agreements with organizations and businesses that publish the Network Sites. When You interact with these other organizations, businesses or websites, different or additional rules and privacy policies may apply. The Company does not control the collection or use of information provided under these circumstances, and recommends that You review those organizations’, businesses’ and websites’ privacy policies and terms of use.

We reserve the right to release Your personal information in the event that we believe that You are violating any of the terms or conditions (including this Privacy Policy) of Network Sites, using Network Sites to commit unlawful acts, if the information is subpoenaed, if we are acquired, or when we deem it necessary or appropriate. By agreeing to the terms of this Privacy Policy, You hereby consent to disclosure of any record or communication to any third party when we, in our sole discretion, determine the disclosure to be appropriate including, without limitation, sharing Your email address with other third parties for suppression purposes in compliance with the CAN-SPAM Act of 2003, as amended from time to time and Federal Trade Commission enabling regulations, or any other applicable law, rule or regulation.

You also agree that we, and other third parties, may contact You via email, direct mail and telemarketing for feedback purposes and surveys.

In addition, if You register at Network Sites by providing Your personal information, You agree that such act constitutes an inquiry and/or application for purposes of the Amended Telemarketing Sales Rule (16 CFR §310 et seq.), as amended from time to time (the “Rule”). Notwithstanding that Your telephone number may be listed at the Federal Trade Commission’s Do-Not-Call List, we retain the right to contact You via telemarketing in accordance with the Rule.

We may also employ other companies and individuals to perform certain functions on our behalf. Examples include sending direct and electronic mail, removing duplicate information from customer lists, analyzing data, and providing marketing analysis. These agents may have access to Your personal information as needed to perform their functions for us.

We will not rent, sell or share any personal information we gather from You to third parties, except as indicated herein or to provide information regarding the products or services You have.  Notwithstanding the foregoing, we may provide Your personal information to third parties for data services which may include, but not are not limited, to data cleansing, merge-purge, appending, campaign effectiveness analysis, and mapping or for other purposes we deem important to the services we provide.

We may transfer Your personal information to our subsidiaries and corporate affiliates, or in connection with the reorganization or sale of the Company, or the sale of all or substantially all of the Company’s assets.

You may opt out of receiving marketing email messages from Network Sites either when You register with a Network Site or at a later date. To opt out of receiving emails after registration, You must follow the process established by the governing Site. At minimum, there should be an unsubscribe process defined in any commercial email.

IV. OPT OUT

Registration-Based and User Targeting

 

If You no longer want to have the data You have provided through registration-based and user targeting (see above) help improve the relevance of Your online advertising experiences, You can opt out at http://preferences.truste.com/2.0/?type=ehs&affiliateId=151.

 

          Interest-Based Targeting and Retargeting

 

If You no longer want to have the data You have provided through interest-based targeting and retargeting (see above) help improve the relevance of Your online advertising experiences, You can opt out at http://preferences.truste.com/2.0/?type=ehs&affiliateId=151.

 

          Adserving Software

 

If you no longer want to have the data You have provided through advertising software cookies (see above) help improve the relevance of Your online advertising experiences, You can manage Your permissions and opt-out for Doubleclick at http://preferences.truste.com/2.0/?type=ehs&affiliateId=151 and for Google at https://www.google.com/settings/ads/onweb.

 

Security

We employ procedural and technical safeguards to secure Your personal information against loss, theft, alteration, and unauthorized access, use and disclosure. We also employ many security procedures to protect Your information from unauthorized access by users inside and outside the Company.

We also protect Your information offline. All access to our Network users’ information is restricted. Only employees or contractors who need the information to perform a specific job are granted passwords to access personally identifiable information.

Regardless of the precautions taken by us we cannot ensure or warrant the security of any information You transmit to us, and You transmit such information at Your own risk.

V. Minors

We recognize the unique privacy concerns regarding children. We are committed to carefully protecting privacy where children are involved no matter the point of contact. In particular, our intention is to fully comply with the Children’s Online Privacy Protection Act (“COPPA”). Pursuant COPPA guidelines, we do not knowingly collect personal information from children under the age of 13. If a parent or guardian is made aware that a child under the age of 13 has provided us with personal information through any point of contact, please contact us and we will delete the information about the child referenced from our files.

VI. Limitation of Liability

IN NO EVENT SHALL THE COMPANY BE LIABLE FOR ANY INCIDENTAL, CONSEQUENTIAL, INDIRECT OR SPECIAL DAMAGES, (INCLUDING LOST PROFITS) WHETHER BASED ON WARRANTY, CONTRACT, TORT, OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT WE ARE ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. BECAUSE SOME STATES OR JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, THE LIMITATIONS SET FORTH IN THIS PARAGRAPH MAY NOT APPLY TO YOU. IF THE FOREGOING LIMITATIONS ARE HELD INAPPLICABLE OR UNENFORCEABLE FOR ANY REASON, THEN THE MAXIMUM LIABILITY OF US TO YOU FOR ANY TYPE OF DAMAGES SHALL BE LIMITED TO THE GREATER OF THE ACTUAL DAMAGES SUFFERED BY YOU OR THE AMOUNT OF MONEY YOU PAID TO US IN CONNECTION WITH THE SERVICES OR ACT WHICH RESULTED IN THE ALLEGED DAMAGES.

VII. Acceptance of this Privacy Policy

By viewing any page on any Network Site, or by viewing, clicking, or interacting with any advertisement contained on a Network Site, including, without limitation, signing up for offers and/or continuing to receive information from Network Sites, You hereby agree to this Privacy Policy. We reserve the right, at our discretion, to change, modify, add, and/or remove portions of this Privacy Policy at any time. All changes will take effect immediately upon their posting on Privacy Policy page. Please check this page periodically for changes. Your continued use of Network Sites following the posting of changes to this Privacy Policy will mean that You accept any and all such changes and agree to continue receiving direct marketing from us and other third-party companies. If You do not agree to the terms of this Privacy Policy, together with the privacy policy of each Network Site You visit, You are not permitted to view or use any page on any Network Site which contains any advertisement.

This Privacy Policy is governed by the internal substantive laws of the State of New Jersey in the United States, without regard to its conflict of laws principles. Jurisdiction for any claims arising under or out of this Privacy Policy shall lie exclusively with the state and federal courts within the State of New Jersey. If any provision of this Privacy Policy is found to be invalid by a court having competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions, which shall remain in full force and effect. The failure of the Company to enforce any term or condition of this Privacy Policy shall not be deemed a waiver thereof and shall not prevent its later enforcement.

VIII. RIGHTS TO INFORMATION

You hereby grant Company an irrevocable, perpetual, worldwide right and license to use and display all information submitted by You in accordance with this Privacy Policy.

IX. THIRD PARTY SERVICES

You may be able to link from Network Sites to third-party web sites (“Linked Sites”).  In addition, the Company may work with third-parties (for example, advertising agencies, audience measuring and auditing services, etc.) who may also gather information, including potentially personally identifiable information, about You from or through Your use or viewing of a Network Site or advertisements contained on a Network Site.  You acknowledge and agree that we have no responsibility for the information, content, products, services, advertising, code or other materials which may or may not be provided by or through Linked Sites.  Links to Linked Sites do not constitute an endorsement by us, or our Network, of such web sites or the information, content, products, services, advertising, code or other materials presented on or through such web sites.

The Company disclaims any liability for: (1) links from another web site to a Network Site; (2) links to another web site from a Network Site; and (3) any Network Site or information contained thereon.  The Company cannot guarantee the standards of any web site to which links are provided on any Network Site nor shall the Company be held responsible for the contents of such non-Company sites, or any subsequent links.  For this reason, the Company does not represent or warrant that the contents of any third-party web site is accurate, compliant with state or federal law, or compliant with copyright or other intellectual property laws.  Also, the Company is not responsible for web casting or any other form of transmission received from any linked web site. Any reliance on the contents of a third-party web site is done at Your own risk and You assume all responsibilities and consequences resulting from such reliance.

Once You select a link that takes You to a linked site, You are subject to the privacy policy of the linked site. Please note that these linked sites may have privacy policies that differ from those of the company in the level of security, use of cookies and use of personally identifiable information. We have no control over any information You choose to provide those linked sites, and we encourage You to review the privacy policies of these web sites before providing Your personally identifiable information.

X. NOTICE TO CALIFORNIA RESIDENTS

A business subject to California Civil Code § 1798.83 is required to disclose to its California customers, upon request, the identity of any third parties to whom the business has disclosed personal information within the previous calendar year, along with the type of information disclosed, for the third-party’s direct marketing purposes.  If You are a California resident and would like to make such a request, please submit Your request to:

Privacy Manager
eHealthcare Solutions
810 Bear Tavern Road, Suite 102
Ewing, NJ 08628

Please note that the Company is only required to respond to a customer once during any calendar year.

Contact Information

If You have any questions about this Privacy Policy or Terms of Use, our information-handling practices, or other aspects of privacy, please contact us by email or via postal mail at:

eHealthcare Solutions
810 Bear Tavern Road, Suite 102
Ewing, NJ 08628
Attention: Privacy Manager

privacy@ehsmail.com

 

 

November 2012


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