Simon Sinek delivers a powerful and refreshing talk on the power of the questions “why” and the power and appeal of having a clear and meaningful purpose. A must watch for leaders everywhere. Do you know your companies “why”?
In a study reported by eMarketer, researchers found a fairly robust response rate to online video ads. Overall, the study reported that 18.2% of online video viewers took some kind of action based on seeing an online video ad. The propensity to do so was even greater among over-35s, and especially among older men. Meanwhile, [...]
According to eMarketer, the online advertising industry has its eyes on online video, the fastest-growing digital ad format. However, publishers and advertisers alike recognize roadblocks are keeping more dollars from freely moving to online video advertising. Most online publishers felt lack of standardization was limiting online ad growth—a valid statement considering the vast number of [...]
Jay Samit writes a nice post for those marketers with large TV budgets who intuitively deep down know that digital content consumption and social media have changed the game, but are still struggling to adapt. MediaPost Publications Five Tips For Shifting Your Brand’s Strategy From Television To Digital 08/23/2011.
Hope you enjoy this interview conducted by CEOintroNet.com, a social networking tool for CEO’s. This interview provides a peek into our unique culture here at e-Healthcare Solutions. Your feedback is welcome. The player will show in this paragraph
While the percentage of TV audience decline is small at just over 2%, the news itself is very big. TV, particularly in the pharma market, is the “last great” traditional media which digital will likely have a significant impact. Cited as possible causes as to TV’s historic first ever decline, are the shifting habits of [...]
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