Why can’t we all just get along? Privacy remains a hot button, particularly with behavioral targeting, and specifically with the “hidden” or sneaky ways to cookie users in a more permanent sense that makes true opt-ing out more difficult or even impossible for those less technically sophisticated (which is most of us!). This article references [...]
At e-Healthcare Solutions we are dedicated to maintaining our position as an industry leader in the digital health space. Part of that commitment is our dedication to bringing our marketing/advertising clients and our publisher partners new programs and platforms to drive their business. One of the platforms-of-focus is mobile. As pharma, in particular, looks to [...]
Yahoo! and Nielsen Company reported 2010 usage of Mobile on health-related activity in the U.S.
Interesting tool from Google to better understand search query trends by volume, category, seasonality, geographic distribution, etc… Google Insights for Search.
I’ve seen a lot of projections on the explosive growth of mobile including one’s like below: MediaPost Publications Gartner: Mobile To Outpace Desktop Web By 2013 01/14/2010. Buy Viagra at canadarxgeneric.com My thoughts on this are mixed. While I think being untethered from the PC is a huge advantage, and while mobile phone distribution due [...]
Taken from the newspaper industry which would refer to a key story (or advertisement) appearing above the crease in a newspaper, and thus indicating it’s importance, and presumably higher viewing and attention it would receive, online advertising as adopted the term “above the fold” to mean placements that appear on the screeen without having to [...]
Here is a mind blowing glimpse into the future. A young MIT student explains and demonstrates his vision for the re-merging of the physical and digital worlds. Through asking simple, logical questions, exploring, experimenting, inventing and re-inventing, Pranav has opened a pandora’s box of possibilities and the best part is he wants to share it [...]
Here is a helpful post from Chris Anderson’s TEDchris blog on Tips for Using Twitter. Thanks Chris. In addition, within the posting you’ll find a few more useful resources that I’ve linked to here: Advanced Twitter Search (for really getting the most out of finding specific topics and conversations) Bit.ly URL shortener – for making [...]
I’ve been a user of LinkedIn for quite some time, with hundreds of connections built up over years. But I’m just recently getting into Facebook. I started a profile a while ago, since being in the online advertising business, I simply need to keep up with these things. But I had not done much with [...]
Today it’s easier than ever to analyze your web-site from a search engine perspective and “fix what’s broken”. Here’s a helpful easy tool that takes just a minute to use… WebsiteGrader.com
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