At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet. Enjoy. Comments welcome.
Blog Category: Social Media
eMarketer reports that PricewaterhouseCoopers found that social media is among the top 3 privacy/security concerns in the healthcare industry. This is one more example of why pharmaceutical marketers are struggling on how best to incorporate the patient conversation into their communications efforts.
Take a look at what’s happening in the pharmaceutical/healthcare industry from a public relations point-of-view. This issue discusses topics including social media, outreach, taking PR digital, and more. In addition to a list of the top healthcare and medical PR firms, you’ll find the Profiles in Healthcare Communications section, which includes EHS. Check out the [...]
I applaud Larry Page in his diligence in making the tough business decisions regarding Google’s focus. “…Focus of both what to work on and what NOT to work on…” as he continues to kill off inferior Google products. Google is killing it’s social networking site Buzz in favor of Google+ Google killing its Buzz service [...]
Google continues to dominate search with 80% share of search spending, and search as a category is roughly 1/2 of all online spending. Google and Yahoo are splitting the RTB display market roughly 50/50. Facebook continues to grow… but it’s got a long way to go to grow into it’s lofty valuation. MediaPost Publications Online [...]
P&G ties up a sponsorship with BlogHer network featuring 10 P&G brands. Not every advertisers is fearful of UGC and community… some are embracing it’s power. MediaPost Publications P&G Ties Up One-Year Deal With BlogHer 08/08/2011. Here are some tips for Pharma on using social media (if you dare)
Hope you enjoy this interview conducted by CEOintroNet.com, a social networking tool for CEO’s. This interview provides a peek into our unique culture here at e-Healthcare Solutions. Your feedback is welcome. The player will show in this paragraph
Interpublic’s Small Stake In Facebook Provides Nice Boost | paidContent. I would be curious to hear from Interpublic clients if this was disclosed sooner to them, or if this is the first they are hearing about it. If it was not disclosed, how much of their media dollars were spend on Facebook, by Interpublic, and [...]
The long awaited “FDA guidance on Social Media” may require waiting even longer… the guidance, due out by the end of 2010, will come in dribbles and drabs and will likely leave the hardest questions still unanswered…. Looking for Guidance, Pharma Left Waiting | News – Advertising Age.
Nielsen complied with a cease and desist order from Patients Like Me after being ID’ed as screen scrapers of PLM user posts. Another bad example of PR blunders… Can anyone say common sense?