In 2015, looks like Email and Social Media programs will benefit the most from budget increases, while Print is getting the shaft. Mobile, Search (both Organic and Paid), and Display Advertising are fighting for third place for budget money. Increasing subscriber engagement through Welcome and Loyalty email programs are a top priority for marketing plans […]
Blog Category: Social Media
I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for our publishing partners and sharing insights from the pharma marketing suite. We took this interview and broke it into two parts for viewing on the site. Watch and enjoy and please feel free […]
Most people have heard of the click farm sites where you can “buy” a huge number of likes for just a few dollars in just a matter of hours. But what about buying Facebook ads themselves? How much are you spending here, and what exactly are you getting. This is an interesting video that illustrates […]
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet. Enjoy. Comments welcome.
eMarketer reports that PricewaterhouseCoopers found that social media is among the top 3 privacy/security concerns in the healthcare industry. This is one more example of why pharmaceutical marketers are struggling on how best to incorporate the patient conversation into their communications efforts.
Take a look at what’s happening in the pharmaceutical/healthcare industry from a public relations point-of-view. This issue discusses topics including social media, outreach, taking PR digital, and more. In addition to a list of the top healthcare and medical PR firms, you’ll find the Profiles in Healthcare Communications section, which includes EHS. Check out the […]
I applaud Larry Page in his diligence in making the tough business decisions regarding Google’s focus. “…Focus of both what to work on and what NOT to work on…” as he continues to kill off inferior Google products. Google is killing it’s social networking site Buzz in favor of Google+ Google killing its Buzz service […]
Google continues to dominate search with 80% share of search spending, and search as a category is roughly 1/2 of all online spending. Google and Yahoo are splitting the RTB display market roughly 50/50. Facebook continues to grow… but it’s got a long way to go to grow into it’s lofty valuation. MediaPost Publications Online […]
P&G ties up a sponsorship with BlogHer network featuring 10 P&G brands. Not every advertisers is fearful of UGC and community… some are embracing it’s power. MediaPost Publications P&G Ties Up One-Year Deal With BlogHer 08/08/2011. Here are some tips for Pharma on using social media (if you dare)
Hope you enjoy this interview conducted by CEOintroNet.com, a social networking tool for CEO’s. This interview provides a peek into our unique culture here at e-Healthcare Solutions. Your feedback is welcome. The player will show in this paragraph