Blog Category: Social Media

Interview with Craig DeLarge

I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for our publishing partners and sharing insights from the pharma marketing suite.  We took this interview and broke it into two parts for viewing on the site.  Watch and enjoy and please feel free […]

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This post is in: Best Practices, Data & Trends, Future of Marketing, Healthcare Reform, Marketing, Mobile, Online Advertising, Online Publishing, Publishing, ROI, Social Media, Social Media, Traditional Advertising, Traditional Publishing, UGC - User Generated Content, Video (Digital)

Date posted: October 27, 2014

R.J. Lewis’ Presentation at the January 2012 AMM Meeting

At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet.  Enjoy.  Comments welcome.

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This post is in: Behaviorial Targeting, Conferences, Data & Trends, Future of Marketing, Marketing, Mobile, Online Advertising, Online Publishing, Publishing, Social Media, Traditional Advertising, Traditional Publishing

Date posted: January 21, 2012

O’Dwyer’s Special Healthcare Issue Available Now

Take a look at what’s happening in the pharmaceutical/healthcare industry from a public relations point-of-view. This issue discusses topics including social media, outreach, taking PR digital, and more. In addition to a list of the top healthcare and medical PR firms, you’ll find the Profiles in Healthcare Communications section, which includes EHS. Check out the […]

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This post is in: Best Practices, Marketing, Social Media

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Google’s Buzz Kill

I applaud Larry Page in his diligence in making the tough business decisions regarding Google’s focus.  “…Focus of both what to work on and what NOT to work on…” as he continues to kill off inferior Google products.  Google is killing it’s social networking site Buzz in favor of Google+ Google killing its Buzz service […]

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This post is in: Google, Social Media

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Online Ad Spend Up, Facebook Soars 22% 06/29/2011

Google continues to dominate search with 80% share of search spending, and search as a category is roughly 1/2 of all online spending.  Google and Yahoo are splitting the RTB display market roughly 50/50.  Facebook continues to grow… but it’s got a long way to go to grow into it’s lofty valuation. MediaPost Publications Online […]

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This post is in: Ad Exchanges, Data & Trends, Future of Marketing, Google, Online Advertising, Online Publishing, Search (SEO, SEM) & More, Social Media

Date posted: September 7, 2011

P&G sees value in user-generated content 08/08/2011

P&G ties up a sponsorship with BlogHer network featuring 10 P&G brands.  Not every advertisers is fearful of UGC and community… some are embracing it’s power. MediaPost Publications P&G Ties Up One-Year Deal With BlogHer 08/08/2011. Here are some tips for Pharma on using social media (if you dare)

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This post is in: Advertising, Data & Trends, Deals & Mergers, DTC, Online Advertising, Online Publishing, Social Media, UGC - User Generated Content

Date posted: August 8, 2011

Interpublic’s Small Stake In Facebook Provides Nice Boost | paidContent

Interpublic’s Small Stake In Facebook Provides Nice Boost | paidContent. I would be curious to hear from Interpublic clients if this was disclosed sooner to them, or if this is the first they are hearing about it.  If it was not disclosed, how much of their media dollars were spend on Facebook, by Interpublic, and […]

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This post is in: Advertising, Data & Trends, Future of Marketing, Online Advertising, Social Media, Traditional Advertising

Date posted: April 4, 2011