Internet advertising still going strong according to Q2 2011 reports. Display-related advertising revenue totaled $5.5 billion or 37% of all Internet advertising revenue (compared with search at 49%), and display is up 27% from the $4.4 billion reported in Q2 2010. MediaPost Publications Internet Ads Reach $15 Billion, First-Half 2011 09/29/2011. Here’s a look at [...]
Google continues to dominate search with 80% share of search spending, and search as a category is roughly 1/2 of all online spending. Google and Yahoo are splitting the RTB display market roughly 50/50. Facebook continues to grow… but it’s got a long way to go to grow into it’s lofty valuation. MediaPost Publications Online [...]
According to its blog, Google is shutting down the “Google Health” personal health records project due to slow adoption. The Internet/IT Healthcare space is littered with successful entrepreneurs and entrepreneurial companies (Steve Case, Google, etc…) who have underestimated the complexities of healthcare as well as and their potential impact on the market. These are very [...]
Even success can be painful. Disruptive companies force us to get out of our comfort zone and often in the process of doing so, lead us to consider broad new societal issues (such as weighing the value of free information in exchange for some intrusions on privacy). When these companies are embraced on one hand, [...]
Comscore study examines physician use of organic vs. natural search when accessing health content such as pharma sites, medical journals, etc… online. Physicians Most Likely to Reach Health-Related Content through Natural Search and Direct Navigation :SK&A.
This is a big win for premium publishers. Let’s filter out the spammy content…. MediaPost Publications Google Gives Users Site Control 03/11/2011.
You’ve heard of search engine optimization on sites like Google, Bing, and now even Twitter; the question is, what’s next? Marketers in the digital age need data and content, and there are lots of innovative tools coming out to organize the vast amount of stuff that’s out there. Here are four search engines that, according [...]
When you’re considering your content development strategy for Search Engine Optimization (SEO), and how much effort to put into creating high-quality content, consider these four factors. There certainly can be individual pages on your site where only one or two of the factors apply, but, for your Web site overall, make sure your content strategy [...]
Google Ad Innovations: where ads are going next – Inside AdWords. This is a new page by Google to keep the marketing world informed (to the extent that they show their cards) of where Google is heading in the advertising world. I guess you could say this is the “Million Dollar Question” page.
The right inbound links are a key factor in Search Engine Optimization. Here are some easy steps for taking 30 minutes a day for 4 days a week to focus on this important activity for your business. Follow these tips for success.
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