Is Elsevier’s business model toast? There is a small but growing academic revolt underway it centered on the methods by which scientific scholarly publishing and journal article writing are produced. Check out this Forbes article for details.
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet. Enjoy. Comments welcome.
Great article by Netscape Founder and VC Marc Andreessen on how software is and will continue to disrupt every industry on the planet. Any non-believers still out there? Warning shot across the bow: Healthcare is next! Marc Andreessen on Why Software Is Eating the World – WSJ.com.
Meredith announces “Meredith Engagement Dividend”, and ROI-guarantee on print spend for large national advertisers. Interesting move by a print-centric company to compete with the effective returns of digital. Kudos to Meredith for standing behind the value of their media and it’s impact on sales. MediaPost Publications Meredith Teams With Nielsen To Guarantee Sales To Magazine [...]
Apple offering a subscription model (recurring revenue) for apps is a huge opportunity for publishers and it should greatly increase the arms race for delivery of quality content on mobile devices. If you didn’t hear the first gun, the starting gun has just fired again. MediaPost Publications Apple Offers Subscription Model…Finally 02/15/2011.
Here’s a really great article that articulates the innovator’s dilemma which is also outlined (and frequently cited by me) the concept Don Tapscott talks about in Wikinomics that he refers to as “Tarzan Economics” or the economic reasons why traditional businesses are being displaced by new online models. It’s a great read for any traditional [...]
Advertising Age reports on higher demand a traditional media companies for a “chief digital officer”. While this role was once in decline, it appears that even w/in the walls of “traditional media” the separation of “digital” from everything else is gaining in popularity once again. You don’t achieve what you don’t focus on – and [...]
Here is a topic that medical publishers, editors and advertising sales people know all too well. The separation of advertising and editorial. Doug Weaver of Upstream makes a case that this notion is dead (or must be killed) if traditional publishing is to survive. It’s an interesting debate, since this advertising adjacency issue has been [...]
Publishers often grapple with the question of if/when to take online ad sales inside. NBC is doing it now with 60 Million unique monthly users across all of its properties. What is the right size for publishers to consider “going inside”? Is it based on # of uniques? Total revenue? Profit potential? What do you [...]
Interesting data from a Starch Information Sources study sponsored by the Canadian Business Press. Shows the impact the Internet has had on trade publications of all sorts over the past five years. MediaPost Publications Internet Bumps Trade Publications 06/03/2010.
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