Blog Category: Online Publishing

PM360 features eHS ConferenceInsider as a top innovative product of 2015

PM360 top innovative products of 2015 are out and eHealthcare Solutions’ ConferenceInsider makes the cut. eHealthcare Solutions (EHS) ConferenceInsider is a comprehensive, multichannel, three-month digital program that makes it easier for life science marketers to deliver a brand message in conjunction with a key healthcare industry conference in alignment with their target audience. Read the […]

Read more...

This post is in: Announcements & News from EHS, Display Advertising, Online Publishing

Date posted: December 16, 2015

What is header bidding?

Using header tags, or header bidding, to replace the waterfall placement of managing feed partners is a powerful way to boost remnant ad space revenue by getting advertisers to compete in a truer auction over your impressions. In essence header bidding moves the auction from a second price auction (whereby the winning buyer wins, but […]

Read more...

This post is in: Ad Exchanges & Programmatic, Advertising, Best Practices, Header Bidding, Online Publishing, Tools & Technologies, Trends in Advertising & Publishing

Date posted: December 3, 2015

6 Requirements When Relaunching a Publisher Website

The Mobile Responsive Design Whitepaper  discusses the necessity of moving your site to a mobile-friendly design. Many eHS publishers are currently in this process. Last month, eHS helped relaunch DiabetesInControl.com (DIC). As we expected, the impact of mobile responsiveness was apparent: relaunching to a mobile friendly platform has increased mobile traffic by 20%. In the process […]

Read more...

This post is in: Best Practices, Online Publishing, Viewability

Date posted: November 8, 2015

Mobile Responsive Design – A Must Have in 2015 for Healthcare Publishers

Mobile Responsive Design Whitepaper covers all of the aspects of responsive design including usage and advertising trends for mobile, how mobile works with ad creatives, responsive ad design, responsive ad serving, and key “how-to” implementations. Here are a couple excerpts: …With users accessing the web from a variety of devices (mobile, tablet, laptop, desktop, etc.) […]

Read more...

This post is in: Mobile Marketing, Online Publishing, Tools & Technologies, Trends in Advertising & Publishing, Whitepapers

Date posted: October 23, 2015

How bad is the ad blocker revolution?

What effect will ad blockers have on your brand exposures, or if you are a publisher on your available inventory to sell?  Klick Health put together a nice blog post that reviews some numbers on iOS ad blocking and the potential impact for mobile web advertising (Safari browser on an iOS device) The IAB is […]

Read more...

This post is in: Ad Blocking, Advertising, Future of Marketing, Mobile Marketing, Online Publishing, Trends in Advertising & Publishing

Date posted: October 15, 2015

Is Your Website Compliant with the EU Cookie Law?

A How-to Guide for Complying with EU Cookie Legislation On July 27, Google launched a new user consent policy for publishers that run Google AdSense (also includes AdX). If you run AdSense on your site and if your website attracts visitors from any country in the European Union, Google is encouraging you to comply with […]

Read more...

This post is in: Announcements & News from EHS, Best Practices, Display Advertising, Google, Online Publishing, Publishing, Tools & Technologies

Date posted: August 28, 2015

eHealthcare Solutions Introduces FocalPoint Advanced Targeting Suite

We are pleased to introduced the advanced geo-medical targeting suite of products called FocalPoint™. In essence, FocalPoint™ gives the marketer the ability to reduce waste in the digital media buying by focusing their marketing spend on the most highly concentrated areas of the country where diagnosed patients live or where their prescriptions, or those of […]

Read more...

This post is in: Advertising, Announcements & News from EHS, Best Practices, Data & Measurement, Display Advertising, Future of Marketing, Online Publishing, ROI, Trends in Advertising & Publishing

Date posted: January 23, 2015

Interview with Craig DeLarge

I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for our publishing partners and sharing insights from the pharma marketing suite.  We took this interview and broke it into two parts for viewing on the site.  Watch and enjoy and please feel free […]

Read more...

This post is in: Best Practices, Display Advertising, Future of Marketing, Healthcare Reform, Mobile Marketing, Online Publishing, Publishing, ROI, Social Media, Traditional Advertising, Traditional Publishing, Trends in Advertising & Publishing, Video

Date posted: October 27, 2014

Print enjoyed a rebound for first half 2014

With a sigh of some relief, print publishers have enjoyed a rebound in the first half of 2014 after a rough 2013.  MM&M reports on the latest release of Kantar Data highlighting the top 20 publications with growth and featuring comments from some advertising and publishing leaders.  There is also a great list of the top […]

Read more...

This post is in: Display Advertising, Online Publishing, Traditional Advertising, Traditional Publishing, Trends in Advertising & Publishing

Date posted: October 15, 2014

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close