Is Elsevier’s business model toast? There is a small but growing academic revolt underway it centered on the methods by which scientific scholarly publishing and journal article writing are produced. Check out this Forbes article for details.
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet. Enjoy. Comments welcome.
The healthcare publisher deal space continues to heat up with Remedy Health Media acquiring HealthCentral. Cunnion in Schroeder out. Remedy Health Media Acquires HealthCentral – Kara Swisher – News – AllThingsD.
Maybe it’s Lipitor’s pending loss of patent protection and the drought in pharmaceutical pipelines, or more likely perhaps is the announcement of significant minority shareholder positions by both Carl Icahn and George Soros in recent weeks and the interesting phone calls with management that likely took place since)… Or perhaps is competition from Everyday Health, [...]
Nice presentation by eMarketer’s Daniel Caridi on buying online display advertising through the various channels that are available today. eMarketer Webinar: Buying Display Ad Inventory – The eMarketer Blog.
Google continues to dominate search with 80% share of search spending, and search as a category is roughly 1/2 of all online spending. Google and Yahoo are splitting the RTB display market roughly 50/50. Facebook continues to grow… but it’s got a long way to go to grow into it’s lofty valuation. MediaPost Publications Online [...]
New report downgrading the global ad market spend and showing biggest downgrades in countries who’s sovereign debt and financial woes have shaken confidence the most. Some growth countries have been revised upward, overall a lower forecast however. Online remains the sweet spot for advertising growth expected to rise 14.6% in 2011 and 13.3% in 2012. [...]
P&G ties up a sponsorship with BlogHer network featuring 10 P&G brands. Not every advertisers is fearful of UGC and community… some are embracing it’s power. MediaPost Publications P&G Ties Up One-Year Deal With BlogHer 08/08/2011. Here are some tips for Pharma on using social media (if you dare)
Study reveals what we already know and see everyday, but it helps to be reminded again from time to time… MediaPost Publications Ad Effectiveness: Above-the-Fold, Repetition Clicks With Users 07/25/2011.
Navigating the complex web of online advertising services, technologies and providers is getting more complex, not less complex….increasing the importance of partnering with a partner you trust. Specialists Aim to Simplify the Online-Ad Landscape – WSJ.com.
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