“Physicians work hard to play hard,” revealed David Shronk, VP Health Vertical, comScore at the 2013 EHS Publisher Summit held in NYC last month. From looking at activity on their home computers, comScore reports that physicians most visit healthcare sites, business-to-business content, travel sites, and real estate resources. Based on data about physicians’ device usage, [...]
Blog Category: Online Publishing
Quadrant pulls off a whopper of a deal and acquires Elsevier’s IMNG group for an undisclosed sum making the newly combined company, which will go under the name Frontline Medical Communications, the largest medical publisher by ad volume in the US. Kudos to Steve Stoneburn on executing and orchestrating a true David buys Goliath deal [...]
In a bold move that will undoubtedly stir up the privacy advocates, facebook will allow customer list-matching of email addresses & phone numbers in order to offer targeting to your customers via their platform. Marketers can now take existing customer lists obtained in other methods (ie. offline, online, lead gen, etc…) match them up to [...]
Is Elsevier’s business model toast? There is a small but growing academic revolt underway it centered on the methods by which scientific scholarly publishing and journal article writing are produced. Check out this Forbes article for details.
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet. Enjoy. Comments welcome.
The healthcare publisher deal space continues to heat up with Remedy Health Media acquiring HealthCentral. Cunnion in Schroeder out. Remedy Health Media Acquires HealthCentral – Kara Swisher – News – AllThingsD.
Maybe it’s Lipitor’s pending loss of patent protection and the drought in pharmaceutical pipelines, or more likely perhaps is the announcement of significant minority shareholder positions by both Carl Icahn and George Soros in recent weeks and the interesting phone calls with management that likely took place since)… Or perhaps is competition from Everyday Health, [...]
Nice presentation by eMarketer’s Daniel Caridi on buying online display advertising through the various channels that are available today. eMarketer Webinar: Buying Display Ad Inventory – The eMarketer Blog.
Google continues to dominate search with 80% share of search spending, and search as a category is roughly 1/2 of all online spending. Google and Yahoo are splitting the RTB display market roughly 50/50. Facebook continues to grow… but it’s got a long way to go to grow into it’s lofty valuation. MediaPost Publications Online [...]
New report downgrading the global ad market spend and showing biggest downgrades in countries who’s sovereign debt and financial woes have shaken confidence the most. Some growth countries have been revised upward, overall a lower forecast however. Online remains the sweet spot for advertising growth expected to rise 14.6% in 2011 and 13.3% in 2012. [...]