Blog Category: Online Publishing

eHealthcare Solutions introduces the Focal Point suite of products

We are pleased to introduced the advanced geo-medical targeting suite of products called Focal Point. In essence, Focal Point gives the marketer the ability to reduce waste in the digital media buying by focusing their marketing spend on the most highly concentrated areas of the country where diagnosed patients live or where their prescriptions, or […]

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This post is in: Advertising, Best Practices, Data & Trends, Future of Marketing, Measurement, Online Advertising, Online Publishing, ROI

Date posted: January 23, 2015

Interview with Craig DeLarge

I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for our publishing partners and sharing insights from the pharma marketing suite.  We took this interview and broke it into two parts for viewing on the site.  Watch and enjoy and please feel free […]

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This post is in: Best Practices, Data & Trends, Future of Marketing, Healthcare Reform, Marketing, Mobile, Online Advertising, Online Publishing, Publishing, ROI, Social Media, Social Media, Traditional Advertising, Traditional Publishing, UGC - User Generated Content, Video (Digital)

Date posted: October 27, 2014

Print enjoyed a rebound for first half 2014

With a sigh of some relief, print publishers have enjoyed a rebound in the first half of 2014 after a rough 2013.  MM&M reports on the latest release of Kantar Data highlighting the top 20 publications with growth and featuring comments from some advertising and publishing leaders.  There is also a great list of the top […]

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This post is in: Data & Trends, Online Advertising, Online Publishing, Traditional Publishing

Date posted: October 15, 2014

Premium Publishers are not immune to Ad Bot traffic

Ad Bot traffic and fradulent impressions on the web are not just impacting the long-tail sites or MFA (made for AdSense) sites.  Premium publishers are being affected as well, and it is not helping their revenues.    What impacts have you seen?  What are you doing about it?

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This post is in: Online Publishing

Date posted: February 12, 2014

Congress considering changes to the tax policy that will effect advertising spends

. According to the IAB, the proposed tax legislation that will be coming to the floor for review will move advertising, as a line item expenditure for businesses, from 100% deductible to 50% deductible in year one, with the remaining 50% of the expenditure to be deducted equally over the following 10-year period. Since much […]

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This post is in: Data & Trends, Future of Marketing, News, Online Publishing, ROI, Traditional Publishing

Date posted: November 20, 2013

Should Ad Networks Push their Publishers to be Accountable for Viewability?

Interesting article that I’m sure will cause some discussion. The reality is that as tools evolve that measure viewability (is the ad actually being seen on the page), advertisers are pushing ad networks and publishers alike to delivery on this new metric. The classic example is the below the fold ad impression that never sees […]

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This post is in: Best Practices, Measurement, Online Publishing, Publishing, Viewability

Date posted: November 7, 2013

Google going against their core values and fixing auctions?

In a surprising move, Google is following Madison Avenues buying preference rather than blazing their own unique path as they’ve done historically. The company that popularized the auction based pricing model for advertising is changing its course when it comes to display advertising and video. Inking a deal, which by the sounds of it will […]

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This post is in: Data & Trends, Deals & Mergers, Google, Online Advertising, Online Publishing, Video (Digital)

Date posted: October 25, 2013

Scrambling to Replace the “Cookie” as Do Not Track Falls Apart

Mark Glaser writes a good update on the status of the race for the new cookie (Google, Microsoft, Amazon and lots of others all competing) in the Online Publisher Association blog. This highlights the difficult challenge of creating even more invasive tracking technologies that go across all devices (web, mobile, multi-browser, etc…) all while trying […]

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This post is in: Data & Trends, Future of Marketing, Google, Online Publishing

Date posted: October 21, 2013