Blog Category: Online Publishing

eHealthcare Solutions Introduces FocalPoint Advanced Targeting Suite

We are pleased to introduced the advanced geo-medical targeting suite of products called FocalPoint™. In essence, FocalPoint™ gives the marketer the ability to reduce waste in the digital media buying by focusing their marketing spend on the most highly concentrated areas of the country where diagnosed patients live or where their prescriptions, or those of […]

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This post is in: Advertising, Announcements & News from EHS, Best Practices, Data & Measurement, Display Advertising, Future of Marketing, Online Publishing, ROI, Trends in Advertising & Publishing

Date posted: January 23, 2015

Interview with Craig DeLarge

I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for our publishing partners and sharing insights from the pharma marketing suite.  We took this interview and broke it into two parts for viewing on the site.  Watch and enjoy and please feel free […]

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This post is in: Best Practices, Display Advertising, Future of Marketing, Healthcare Reform, Mobile Marketing, Online Publishing, Publishing, ROI, Social Media, Traditional Advertising, Traditional Publishing, Trends in Advertising & Publishing, Video

Date posted: October 27, 2014

Print enjoyed a rebound for first half 2014

With a sigh of some relief, print publishers have enjoyed a rebound in the first half of 2014 after a rough 2013.  MM&M reports on the latest release of Kantar Data highlighting the top 20 publications with growth and featuring comments from some advertising and publishing leaders.  There is also a great list of the top […]

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This post is in: Display Advertising, Online Publishing, Traditional Advertising, Traditional Publishing, Trends in Advertising & Publishing

Date posted: October 15, 2014

Congress considering changes to the tax policy that will effect advertising spends

. According to the IAB, the proposed tax legislation that will be coming to the floor for review will move advertising, as a line item expenditure for businesses, from 100% deductible to 50% deductible in year one, with the remaining 50% of the expenditure to be deducted equally over the following 10-year period. Since much […]

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This post is in: Future of Marketing, Online Publishing, ROI, Traditional Publishing, Trends in Advertising & Publishing

Date posted: November 20, 2013

Should Ad Networks Push their Publishers to be Accountable for Viewability?

Interesting article that I’m sure will cause some discussion. The reality is that as tools evolve that measure viewability (is the ad actually being seen on the page), advertisers are pushing ad networks and publishers alike to delivery on this new metric. The classic example is the below the fold ad impression that never sees […]

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This post is in: Best Practices, Data & Measurement, Online Publishing, Publishing, Viewability

Date posted: November 7, 2013

Google going against their core values and fixing auctions?

In a surprising move, Google is following Madison Avenues buying preference rather than blazing their own unique path as they’ve done historically. The company that popularized the auction based pricing model for advertising is changing its course when it comes to display advertising and video. Inking a deal, which by the sounds of it will […]

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This post is in: Deals & Mergers, Display Advertising, Google, Online Publishing, Trends in Advertising & Publishing, Video

Date posted: October 25, 2013

The Death of the Premium Publisher?

The always insightful Ari Rosenberg writes an attention-grabbing headline announcing the open eulogy to premium publishers. It is an interesting and frequent debate. I recall a quote uttered by a premium publisher about Goole AdSense when they first got into display that went something like this: “Google says they are going to replace my $0.50 […]

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This post is in: Online Publishing, Publishing, Traditional Publishing

Date posted: October 24, 2013

Programmatic RTB Now Half of the Online Advertising Marketplace

A new report by Interpublic Group’s Magna claims programmatic buying now represents more than 50% of the online advertising marketplace…. and growing. “We forecast robust growth as more publishers, advertisers and agencies embrace programmatic technologies,” reads the agency’s report. Real-time bidding (RTB) accounts more than half, or $3.5 billion, of total programmatic buying. If transactions […]

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This post is in: Ad Exchanges & Programmatic, Advertising, Future of Marketing, Online Publishing, Publishing, Trends in Advertising & Publishing

Date posted: October 14, 2013

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