Is Elsevier’s business model toast? There is a small but growing academic revolt underway it centered on the methods by which scientific scholarly publishing and journal article writing are produced. Check out this Forbes article for details.
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet. Enjoy. Comments welcome.
The healthcare publisher deal space continues to heat up with Remedy Health Media acquiring HealthCentral. Cunnion in Schroeder out. Remedy Health Media Acquires HealthCentral – Kara Swisher – News – AllThingsD.
Maybe it’s Lipitor’s pending loss of patent protection and the drought in pharmaceutical pipelines, or more likely perhaps is the announcement of significant minority shareholder positions by both Carl Icahn and George Soros in recent weeks and the interesting phone calls with management that likely took place since)… Or perhaps is competition from Everyday Health, [...]
Nice presentation by eMarketer’s Daniel Caridi on buying online display advertising through the various channels that are available today. eMarketer Webinar: Buying Display Ad Inventory – The eMarketer Blog.
While small to mid-size advertisers continue to spend, some of the largest advertisers (article contains a top 10 list) are slowing their spending possibly in reaction to the uncertain economy. Yogi Berra was heard to comment, “It’s de ja vu all over again”. MediaPost Publications U.S. Ad Expansion Slows As Largest Advertisers Hit The Brakes [...]
Google continues to dominate search with 80% share of search spending, and search as a category is roughly 1/2 of all online spending. Google and Yahoo are splitting the RTB display market roughly 50/50. Facebook continues to grow… but it’s got a long way to go to grow into it’s lofty valuation. MediaPost Publications Online [...]
Great article by Netscape Founder and VC Marc Andreessen on how software is and will continue to disrupt every industry on the planet. Any non-believers still out there? Warning shot across the bow: Healthcare is next! Marc Andreessen on Why Software Is Eating the World – WSJ.com.
By 2016, Forrester says, advertisers will spend almost $77 billion online, comprising 35% of overall ad spending. Wow. Interesting trends on mobile, social, daily deals, etc… covered in this article/report. via Online Ad Spend to Overtake TV by 2016 – Forbes.
New report downgrading the global ad market spend and showing biggest downgrades in countries who’s sovereign debt and financial woes have shaken confidence the most. Some growth countries have been revised upward, overall a lower forecast however. Online remains the sweet spot for advertising growth expected to rise 14.6% in 2011 and 13.3% in 2012. [...]
©2011 eHealthcare Solutions, LLC | 810 Bear Tavern Road, Suite 102 | Ewing, NJ 08628 | Ph: (609) 882-8887 | Fx: (425) 671-7796