Blog Category: Mobile Marketing

2016 Benchmarks for U.S. Healthcare Publishers and Advertisers

Download the free PDF With new standards, the healthcare industry needs new benchmarks Since early 2015, healthcare marketers have been grappling with new viewability standards set by the Media Rating Council (MRC). Through various roundtables, articles, and webinars, the healthcare advertising industry has been trying to keep pace with MRC standards. Stakeholders include healthcare publishers, […]

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This post is in: Advertising, Data & Measurement, Mobile Marketing, Publishing, Trends in Advertising & Publishing, Viewability, Whitepapers

Date posted: January 12, 2016

Pharma Marketers Must Adapt to the New Demands of Healthcare

Pharmaguy interviews R.J. Lewis about RESULTS. Here are a few of the questions R.J. answers: What are some of the biggest trends you are seeing in digital marketing today? There is a shift from targeting contextually to targeting based on an audience, how is this playing out in digital marketing and where is it heading? […]

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This post is in: Data & Measurement, Mobile Marketing, Trends in Advertising & Publishing, Video

Date posted: November 12, 2015

Mobile Responsive Design – A Must Have in 2015 for Healthcare Publishers

Mobile Responsive Design Whitepaper covers all of the aspects of responsive design including usage and advertising trends for mobile, how mobile works with ad creatives, responsive ad design, responsive ad serving, and key “how-to” implementations. Here are a couple excerpts: …With users accessing the web from a variety of devices (mobile, tablet, laptop, desktop, etc.) […]

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This post is in: Mobile Marketing, Online Publishing, Tools & Technologies, Trends in Advertising & Publishing, Whitepapers

Date posted: October 23, 2015

How bad is the ad blocker revolution?

What effect will ad blockers have on your brand exposures, or if you are a publisher on your available inventory to sell?  Klick Health put together a nice blog post that reviews some numbers on iOS ad blocking and the potential impact for mobile web advertising (Safari browser on an iOS device) The IAB is […]

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This post is in: Ad Blocking, Advertising, Future of Marketing, Mobile Marketing, Online Publishing, Trends in Advertising & Publishing

Date posted: October 15, 2015

Socialize Your Patient Engagement Strategy

Pharma Guy, John Mack, recently collaborated on a pharmaceutical marketer how to text-book with Letizia Affinito called, “Socialize Your Patient Engagement Strategy” How Social Media and Mobile Apps Can Boost Health Outcomes. The text is a great read and addresses all things digital marketing and social media in this deep exploration and overview of the […]

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This post is in: Best Practices, Display Advertising, Future of Marketing, Media Consumption, Mobile Marketing, ROI, Social Media, Video

Date posted: September 9, 2015

Native Mobile Ads: Increase Your User Engagement

3 ways mobile ad strategies can go native from Mobile Marketer discusses the effectiveness of making the transition from interstitial and banner ads to native ads. Native ads on mobile platforms increase user engagement by 100-400% as compared to banners. Native ads have the disadvantage, however, of breaking the one-size-fits-all approach to banner ads.  A […]

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This post is in: Display Advertising, Future of Marketing, Mobile Marketing

Date posted: August 3, 2015

Putting Your Brand Inside of a Micro-Moment

ThinkWithGoogle, a Google showcase feature which gives creative insights and intelligence on digital marketing, has promoted a video that highlights the importance of targeting brands towards the “micro-moments” of consumers. Micro-moments can be described as the impulsive, real-time, life-event driven searches of consumers. Some examples of micro-moments include:  “new-day-start-moments”, “time-for-a-new-one-moments,” “i-can-totally-fix-this-moments,” and “where-do-i-even-start-moments.” These micro-moments […]

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This post is in: Google, Mobile Marketing, Trends in Advertising & Publishing

Date posted: July 29, 2015

“Dark Social” Could Open a Whole New Audience for Pharma

If your brand is using the internet to leverage your digital advertising campaigns, chances are you are neglecting over two-thirds of your social media impact.  Compared to the popular social media platforms, like Facebook and Twitter, the term “Dark Social” refers to the content being shared through more private forms of digital communication.  According to […]

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This post is in: Email Marketing, Future of Marketing, Mobile Marketing, Social Media, Trends in Advertising & Publishing

Date posted: May 5, 2015

Social Media & Mobile Advertising on the Rise

MarketingCharts reported  4 trends in US online advertising spending, including mobile and social media ad jumps. Although non-mobile desktops are still prominent, non-mobile search reduced to 38% from 43% in 2013 and mobile ad spending grew by 76%. This  shows that more  US Adults are more Mobile-Only than Desktop-Only internet users. Social media advertising grew 58% […]

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This post is in: Display Advertising, Future of Marketing, Mobile Marketing, Social Media, Trends in Advertising & Publishing

Date posted: May 4, 2015

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