The FDA reported Monday that a majority of mobile apps will not be enforced under the Federal Drug & Cosmetic Act — apps like disease journals, tracking logs, carb counters, etc. as they pose a minimal risk to patients. However, mobile medical apps, which can carry significant risks if not operated properly, will be assessed […]
Blog Category: Mobile
Data from the Wolters Kluwer Health “2013 Physician Outlook Survey” further reinforces the popularity of smartphones and tablets in physician practices. Healthcare professional audiences need to access relevant content and resources on their mobile devices. Is yours there for them? If you’d like to discuss implications and opportunities for your business, let us know. We’re […]
Publishers delivering information to healthcare professional audiences need to make their content accessible on mobile phones and tablets yesterday. Handheld digital devices are fast becoming a large part of the normal day for physicians and other HCPs using the Internet for professional purposes. If you’d like to discuss implications and opportunities for your business, let […]
“Physicians work hard to play hard,” revealed David Shronk, VP Health Vertical, comScore at the 2013 EHS Publisher Summit held in NYC last month. From looking at activity on their home computers, comScore reports that physicians most visit healthcare sites, business-to-business content, travel sites, and real estate resources. Based on data about physicians’ device usage, […]
PM360 is on the cutting edge of what brand managers should be thinking about. The article speculates on the impact of Google Glass and gathers thoughts and opinions from industry leading marketers. How will wearable augmented reality devices change the healthcare system and the services marketers can now offer? Read on….
Pharma Marketers Move toward Mobile AN eMARKETER INTERVIEW WITH: R.J. Lewis CEO, e-Healthcare Solutions June 06, 2011 R.J. Lewis formed e-Healthcare Solutions in 1999 as a vertically focused ad network. Targeting the healthcare industry, e-Healthcare Solutions works with both advertisers and publishers to aggregate ad listings and to connect healthcare marketers with their target audiences. […]
The power of digital advertising is just getting stronger. With so many iOS users (iPhone, iTouch and iPad), audience targeting is strengthening and click-through rates are increasing through this mode of media. Apple offers cutting edge technology, and so we can now provide cutting edge advertising opportunities to our customers. Read this great article with […]
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet. Enjoy. Comments welcome.
Michael Fogarty, Senior Vice President and Global Publisher of BabyCenter, told eMarketer “It’s very clear that moms are using mobile in different ways from the general women’s mobile segment because motherhood instigates mobile usage. We learned that 53% of moms actually purchased a smartphone as a result of becoming a mom.” So, if you have […]