Blog Category: Mobile

Could clickable paper save the print industry?

Here’s an interesting innovation that could add some new life into print, while killing the QR code.   Why print a seperate computer readable QR code, when computers are learning to read better every day (and recognized any unique pattern).  Could this innovation save print, or at least breathe in some new life?  Perhaps.  It […]

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This post is in: Future of Marketing, Measurement, Mobile, Traditional Publishing

Date posted: January 10, 2014

FDA to Focus on Apps With Greatest Medical Risk to Patients

The FDA reported Monday that a majority of mobile apps will not be enforced under the Federal Drug & Cosmetic Act — apps like disease journals, tracking logs, carb counters, etc. as they pose a minimal risk to patients. However, mobile medical apps, which can carry significant risks if not operated properly, will be assessed […]

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This post is in: Advertising, Announcements, Mobile, News, Publishing

Date posted: September 27, 2013

More on Physician Use of Smartphones and Tablets

Data from the Wolters Kluwer Health “2013 Physician Outlook Survey” further reinforces the popularity of smartphones and tablets in physician practices. Healthcare professional audiences need to access relevant content and resources on their mobile devices. Is yours there for them? If you’d like to discuss implications and opportunities for your business, let us know. We’re […]

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This post is in: Announcements, Mobile, Publishing

Date posted: September 11, 2013

Are You Mobile-Ready?

Publishers delivering information to healthcare professional audiences need to make their content accessible on mobile phones and tablets yesterday. Handheld digital devices are fast becoming a large part of the normal day for physicians and other HCPs using the Internet for professional purposes. If you’d like to discuss implications and opportunities for your business, let […]

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This post is in: Announcements, Mobile, Publishing

Date posted: August 6, 2013

What comScore Data Says About HCPs Online

“Physicians work hard to play hard,” revealed David Shronk, VP Health Vertical, comScore at the 2013 EHS Publisher Summit held in NYC last month. From looking at activity on their home computers, comScore reports that physicians most visit healthcare sites, business-to-business content, travel sites, and real estate resources. Based on data about physicians’ device usage, […]

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This post is in: Announcements, Data & Trends, Media Consumption, Mobile, Online Publishing, Publishing, Tools & Technologies

Date posted: June 11, 2013

Google Glass and the impact on healthcare: Article from PM360

PM360 is on the cutting edge of what brand managers should be thinking about. The article speculates on the impact of Google Glass and gathers thoughts and opinions from industry leading marketers. How will wearable augmented reality devices change the healthcare system and the services marketers can now offer? Read on….

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This post is in: Augmented Reality, Data & Trends, Future of Marketing, Google, Mobile

Date posted: April 30, 2013

RJ Discusses in eMarketer: Pharma Marketers Move Toward Mobile

Pharma Marketers Move toward Mobile AN eMARKETER INTERVIEW WITH: R.J. Lewis CEO, e-Healthcare Solutions June 06, 2011 R.J. Lewis formed e-Healthcare Solutions in 1999 as a vertically focused ad network. Targeting the healthcare industry, e-Healthcare Solutions works with both advertisers and publishers to aggregate ad listings and to connect healthcare marketers with their target audiences. […]

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This post is in: Advertising, Data & Trends, Mobile

Date posted: March 8, 2012

Increase click through rates through mobile targeting

The power of digital advertising is just getting stronger.  With so many iOS users (iPhone, iTouch and iPad), audience targeting is strengthening and click-through rates are increasing through this mode of media.  Apple offers cutting edge technology, and so we can now provide cutting edge advertising opportunities to our customers. Read this great article with […]

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This post is in: Data & Trends, Mobile, Online Advertising

Date posted: March 2, 2012

R.J. Lewis’ Presentation at the January 2012 AMM Meeting

At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet.  Enjoy.  Comments welcome.

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This post is in: Behaviorial Targeting, Conferences, Data & Trends, Future of Marketing, Marketing, Mobile, Online Advertising, Online Publishing, Publishing, Social Media, Traditional Advertising, Traditional Publishing

Date posted: January 21, 2012