Blog Category: Mobile Marketing

“Dark Social” Could Open a Whole New Audience for Pharma

By Daniel R. Mullen If your brand is using the internet to leverage your digital advertising campaigns, chances are you are neglecting over two-thirds of your social media impact.  Compared to the popular social media platforms, like Facebook and Twitter, the term “Dark Social” refers to the content being shared through more private forms of […]

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This post is in: Email Marketing, Future of Marketing, Mobile Marketing, Social Media, Trends in Advertising & Publishing

Date posted: May 5, 2015

Social Media & Mobile Advertising on the Rise

by Katelynn Mareno MarketingCharts reported  4 trends in US online advertising spending, including mobile and social media ad jumps. Although non-mobile desktops are still prominent, non-mobile search reduced to 38% from 43% in 2013 and mobile ad spending grew by 76%. This  shows that more  US Adults are more Mobile-Only than Desktop-Only internet users. Social media […]

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This post is in: Display Advertising, Future of Marketing, Mobile Marketing, Social Media, Trends in Advertising & Publishing

Date posted: May 4, 2015

Check Your Site’s traffic for Google’s Mobile-Friendly update

by Renee Kennedy Google began the roll-out of the mobile-friendly update on April 21, 2015. According to SearchEngineLand.com, as of May 1, the roll-out is complete, however the reindex has not been complete, so you may not see any significant impact on your site traffic for a few more weeks. The directions below will show […]

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This post is in: Best Practices, Data & Measurement, Mobile Marketing

Date posted: April 28, 2015

Mobile Optimization Best Practices & Quick Fixes

by Katelynn Mareno With over 80% of adults online using smartphones and tablets, mobile optimization is necessary for all publishers.  On April 21st, Google will deprioritize sites based on their mobile optimization. Here are a few best practices to enhance your mobile optimization: Make your site Mobile Responsive with “responsive design:” A mobile responsive site […]

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This post is in: Best Practices, Google, Mobile Marketing

Date posted: April 17, 2015

Where Will Your Site Stand After Google’s “Mobile Friendly” Algorithm Update?

by Daniel R. Mullen Google has announced that on Tuesday, April 21, 2015, it will be bringing a major change to its search engine algorithm.  This update will focus expressly on whether your website, landing pages, and blog are fully optimized for mobile.  Those sites that are mobile optimized will enjoy a dramatic Google search engine ranking […]

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This post is in: Advertising, Display Advertising, Google, Mobile Marketing, Tools & Technologies

Date posted: April 16, 2015

Will the Apple Watch have Advertising Opportunities?

by Diana Di Gioia The Apple Watch is set to be released Spring 2015. It will have customizable technology and apps that people are already raving about. Many companies are trying to seize this as an opportunity for additional marketing space. This new type of ad space will only increase visibility of brands and marketing […]

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This post is in: Advertising, Display Advertising, Future of Marketing, Mobile Marketing

Date posted: February 18, 2015

Adopting a Multi-Channel Marketing Strategy in Pharma

With another year come and gone, the Pharmaceutical Advertising Market continues to adapt to an ever-changing digital environment at a quickening pace. Though change has remained constant over time, 2014 marked an important shift when “most healthcare professionals are now ‘digital natives’: they have grown up with digital technology as an integrated part of communications” […]

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This post is in: Best Practices, Display Advertising, Future of Marketing, Mobile Marketing, Social Media, Traditional Advertising

Date posted: January 27, 2015

How to Convince Patients that Technology can Save Their Lives

Last year, eHealthcare Solutions acquired an e-commerce business that sells a variety of products to people who suffer from diabetes. We believe in these products because we know they can truly change a patient’s health outlook. For instance, one of the products we offer is the A1CNow monitoring system that measures the average blood glucose […]

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This post is in: Best Practices, Mobile Marketing

Date posted: January 13, 2015

Interview with Craig DeLarge

I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for our publishing partners and sharing insights from the pharma marketing suite.  We took this interview and broke it into two parts for viewing on the site.  Watch and enjoy and please feel free […]

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This post is in: Best Practices, Display Advertising, Future of Marketing, Healthcare Reform, Mobile Marketing, Online Publishing, Publishing, ROI, Social Media, Traditional Advertising, Traditional Publishing, Trends in Advertising & Publishing, Video

Date posted: October 27, 2014