by Diana Di Gioia The Apple Watch is set to be released this month. It will have customizable technology and apps that people are already raving about. Many companies are trying to seize this as an opportunity for additional marketing space. This new type of ad space will only increase visibility of brands and marketing […]
Blog Category: Mobile Marketing
With another year come and gone, the Pharmaceutical Advertising Market continues to adapt to an ever-changing digital environment at a quickening pace. Though change has remained constant over time, 2014 marked an important shift when “most healthcare professionals are now ‘digital natives’: they have grown up with digital technology as an integrated part of communications” […]
Last year, eHealthcare Solutions acquired an e-commerce business that sells a variety of products to people who suffer from diabetes. We believe in these products because we know they can truly change a patient’s health outlook. For instance, one of the products we offer is the A1CNow monitoring system that measures the average blood glucose […]
I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for our publishing partners and sharing insights from the pharma marketing suite. We took this interview and broke it into two parts for viewing on the site. Watch and enjoy and please feel free […]
The FDA reported Monday that a majority of mobile apps will not be enforced under the Federal Drug & Cosmetic Act — apps like disease journals, tracking logs, carb counters, etc. as they pose a minimal risk to patients. However, mobile medical apps, which can carry significant risks if not operated properly, will be assessed […]
Data from the Wolters Kluwer Health “2013 Physician Outlook Survey” further reinforces the popularity of smartphones and tablets in physician practices. Healthcare professional audiences need to access relevant content and resources on their mobile devices. Is yours there for them? If you’d like to discuss implications and opportunities for your business, let us know. We’re […]
Publishers delivering information to healthcare professional audiences need to make their content accessible on mobile phones and tablets yesterday. Handheld digital devices are fast becoming a large part of the normal day for physicians and other HCPs using the Internet for professional purposes. If you’d like to discuss implications and opportunities for your business, let […]
“Physicians work hard to play hard,” revealed David Shronk, VP Health Vertical, comScore at the 2013 EHS Publisher Summit held in NYC last month. From looking at activity on their home computers, comScore reports that physicians most visit healthcare sites, business-to-business content, travel sites, and real estate resources. Based on data about physicians’ device usage, […]
PM360 is on the cutting edge of what brand managers should be thinking about. The article speculates on the impact of Google Glass and gathers thoughts and opinions from industry leading marketers. How will wearable augmented reality devices change the healthcare system and the services marketers can now offer? Read on….
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