Blog Category: Mobile

Adopting a Multi-Channel Marketing Strategy in Pharma

by Samuel Ferrante With another year come and gone, the Pharmaceutical Advertising Market continues to adapt to an ever-changing digital environment at a quickening pace. Though change has remained constant over time, 2014 marked an important shift when “most healthcare professionals are now ‘digital natives’: they have grown up with digital technology as an integrated […]

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This post is in: Best Practices, Future of Marketing, Mobile, Native Advertising, News, Online Advertising, Social Media, Traditional Advertising

Date posted: January 27, 2015

How to Convince Patients that Technology can Save Their Lives

Last year, eHealthcare Solutions acquired an e-commerce business that sells a variety of products to people who suffer from diabetes. We believe in these products because we know they can truly change a patient’s health outlook. For instance, one of the products we offer is the A1CNow monitoring system that measures the average blood glucose […]

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This post is in: Best Practices, Marketing, Mobile

Date posted: January 13, 2015

Interview with Craig DeLarge

I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for our publishing partners and sharing insights from the pharma marketing suite.  We took this interview and broke it into two parts for viewing on the site.  Watch and enjoy and please feel free […]

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This post is in: Best Practices, Data & Trends, Future of Marketing, Healthcare Reform, Marketing, Mobile, Online Advertising, Online Publishing, Publishing, ROI, Social Media, Social Media, Traditional Advertising, Traditional Publishing, UGC - User Generated Content, Video (Digital)

Date posted: October 27, 2014

Could clickable paper save the print industry?

Here’s an interesting innovation that could add some new life into print, while killing the QR code.   Why print a seperate computer readable QR code, when computers are learning to read better every day (and recognized any unique pattern).  Could this innovation save print, or at least breathe in some new life?  Perhaps.  It […]

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This post is in: Future of Marketing, Measurement, Mobile, Traditional Publishing

Date posted: January 10, 2014

FDA to Focus on Apps With Greatest Medical Risk to Patients

The FDA reported Monday that a majority of mobile apps will not be enforced under the Federal Drug & Cosmetic Act — apps like disease journals, tracking logs, carb counters, etc. as they pose a minimal risk to patients. However, mobile medical apps, which can carry significant risks if not operated properly, will be assessed […]

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This post is in: Advertising, Announcements, Mobile, News, Publishing

Date posted: September 27, 2013

More on Physician Use of Smartphones and Tablets

Data from the Wolters Kluwer Health “2013 Physician Outlook Survey” further reinforces the popularity of smartphones and tablets in physician practices. Healthcare professional audiences need to access relevant content and resources on their mobile devices. Is yours there for them? If you’d like to discuss implications and opportunities for your business, let us know. We’re […]

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This post is in: Announcements, Mobile, Publishing

Date posted: September 11, 2013

Are You Mobile-Ready?

Publishers delivering information to healthcare professional audiences need to make their content accessible on mobile phones and tablets yesterday. Handheld digital devices are fast becoming a large part of the normal day for physicians and other HCPs using the Internet for professional purposes. If you’d like to discuss implications and opportunities for your business, let […]

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This post is in: Announcements, Mobile, Publishing

Date posted: August 6, 2013

What comScore Data Says About HCPs Online

“Physicians work hard to play hard,” revealed David Shronk, VP Health Vertical, comScore at the 2013 EHS Publisher Summit held in NYC last month. From looking at activity on their home computers, comScore reports that physicians most visit healthcare sites, business-to-business content, travel sites, and real estate resources. Based on data about physicians’ device usage, […]

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This post is in: Announcements, Data & Trends, Media Consumption, Mobile, Online Publishing, Publishing, Tools & Technologies

Date posted: June 11, 2013

Google Glass and the impact on healthcare: Article from PM360

PM360 is on the cutting edge of what brand managers should be thinking about. The article speculates on the impact of Google Glass and gathers thoughts and opinions from industry leading marketers. How will wearable augmented reality devices change the healthcare system and the services marketers can now offer? Read on….

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This post is in: Augmented Reality, Data & Trends, Future of Marketing, Google, Mobile

Date posted: April 30, 2013

RJ Discusses in eMarketer: Pharma Marketers Move Toward Mobile

Pharma Marketers Move toward Mobile AN eMARKETER INTERVIEW WITH: R.J. Lewis CEO, e-Healthcare Solutions June 06, 2011 R.J. Lewis formed e-Healthcare Solutions in 1999 as a vertically focused ad network. Targeting the healthcare industry, e-Healthcare Solutions works with both advertisers and publishers to aggregate ad listings and to connect healthcare marketers with their target audiences. […]

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This post is in: Advertising, Data & Trends, Mobile

Date posted: March 8, 2012