Blog Category: Mobile Marketing

The Super Seven Trends Shaping the Future of Digital Advertising

Mary Meeker presented her annual Internet Trends slide deck, featuring the mobile boom in marketing, at Recode’s 2016 Code Conference on June 1, 2016. In her presentation, which is considered one of the most closely followed reports of the tech industry, she stressed how mobile ad revenue is far exceeding desktop-based ad revenue. She underscored […]

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This post is in: Advertising, Future of Marketing, Mobile Marketing, Trends in Advertising & Publishing

Date posted: June 22, 2016

Google AMP: What it Means to Marketing in Healthcare / Pharma

Google’s lead on the new Accelerated Mobile Pages (AMP) venture is perfectly in-line with Google’s stated goal of making the internet quicker, more versatile and superior. Certainly it will be superior to the existing ways of loading the internet on mobile devices. The basic markup language behind AMP is AMP HTML. It is a stripped-down […]

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This post is in: Future of Marketing, Google, Mobile Marketing, Paid & Organic Search (SEM/SEO)

Date posted: March 2, 2016

2016 Benchmarks for U.S. Healthcare Publishers and Advertisers

Download the free PDF With new standards, the healthcare industry needs new benchmarks Since early 2015, healthcare marketers have been grappling with new viewability standards set by the Media Rating Council (MRC). Through various roundtables, articles, and webinars, the healthcare advertising industry has been trying to keep pace with MRC standards. Stakeholders include healthcare publishers, […]

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This post is in: Advertising, Data & Measurement, Mobile Marketing, Publishing, Trends in Advertising & Publishing, Viewability, Whitepapers

Date posted: January 12, 2016

Pharma Marketers Must Adapt to the New Demands of Healthcare

Pharmaguy interviews R.J. Lewis about RESULTS. Here are a few of the questions R.J. answers: What are some of the biggest trends you are seeing in digital marketing today? There is a shift from targeting contextually to targeting based on an audience, how is this playing out in digital marketing and where is it heading? […]

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This post is in: Data & Measurement, Mobile Marketing, Trends in Advertising & Publishing, Video

Date posted: November 12, 2015

Mobile Responsive Design – A Must Have in 2015 for Healthcare Publishers

Mobile Responsive Design Whitepaper covers all of the aspects of responsive design including usage and advertising trends for mobile, how mobile works with ad creatives, responsive ad design, responsive ad serving, and key “how-to” implementations. Here are a couple excerpts: …With users accessing the web from a variety of devices (mobile, tablet, laptop, desktop, etc.) […]

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This post is in: Mobile Marketing, Online Publishing, Tools & Technologies, Trends in Advertising & Publishing, Whitepapers

Date posted: October 23, 2015

How bad is the ad blocker revolution?

What effect will ad blockers have on your brand exposures, or if you are a publisher on your available inventory to sell?  Klick Health put together a nice blog post that reviews some numbers on iOS ad blocking and the potential impact for mobile web advertising (Safari browser on an iOS device) The IAB is […]

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This post is in: Ad Blocking, Advertising, Future of Marketing, Mobile Marketing, Online Publishing, Trends in Advertising & Publishing

Date posted: October 15, 2015

Socialize Your Patient Engagement Strategy

Pharma Guy, John Mack, recently collaborated on a pharmaceutical marketer how to text-book with Letizia Affinito called, “Socialize Your Patient Engagement Strategy” How Social Media and Mobile Apps Can Boost Health Outcomes. The text is a great read and addresses all things digital marketing and social media in this deep exploration and overview of the […]

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This post is in: Best Practices, Display Advertising, Future of Marketing, Media Consumption, Mobile Marketing, ROI, Social Media, Video

Date posted: September 9, 2015

Native Mobile Ads: Increase Your User Engagement

3 ways mobile ad strategies can go native from Mobile Marketer discusses the effectiveness of making the transition from interstitial and banner ads to native ads. Native ads on mobile platforms increase user engagement by 100-400% as compared to banners. Native ads have the disadvantage, however, of breaking the one-size-fits-all approach to banner ads.  A […]

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This post is in: Display Advertising, Future of Marketing, Mobile Marketing

Date posted: August 3, 2015

Putting Your Brand Inside of a Micro-Moment

ThinkWithGoogle, a Google showcase feature which gives creative insights and intelligence on digital marketing, has promoted a video that highlights the importance of targeting brands towards the “micro-moments” of consumers. Micro-moments can be described as the impulsive, real-time, life-event driven searches of consumers. Some examples of micro-moments include:  “new-day-start-moments”, “time-for-a-new-one-moments,” “i-can-totally-fix-this-moments,” and “where-do-i-even-start-moments.” These micro-moments […]

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This post is in: Google, Mobile Marketing, Trends in Advertising & Publishing

Date posted: July 29, 2015

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