Study reveals what we already know and see everyday, but it helps to be reminded again from time to time… MediaPost Publications Ad Effectiveness: Above-the-Fold, Repetition Clicks With Users 07/25/2011.
Meredith announces “Meredith Engagement Dividend”, and ROI-guarantee on print spend for large national advertisers. Interesting move by a print-centric company to compete with the effective returns of digital. Kudos to Meredith for standing behind the value of their media and it’s impact on sales. MediaPost Publications Meredith Teams With Nielsen To Guarantee Sales To Magazine [...]
Glucose Buddy is the # 1 iPhone App for Diabetes. e-Healthcare Solutions is proud to represent this mobile offering. Below is a Roche powerpoint presentation outlining their experience with a program conducted with Glucose Buddy. Roche’s Testing of the Mobile App Waters Yields Many New "Glucose Buddies" – BDI 1/19/11 BDI Mobile Healthcare Communications: Case [...]
New digital channels are not gaining traction in part because clients are still struggling to measure ROI (and agencies that support them have conflicting interests on how and what to measure). Read More
: TOMORROW FOCUS and comScore Announce Results of Brand Advertising Online in Germany Study at DLD Conference; Low Click-Through Rates Lead to Under-Valuation of Online As Brand Building Channel. Great article that talks about online advertising as a brand building tool and the fallacy of measuring just clicks (and all that you miss by doing [...]
Mediapost’s Stephen DiMarco wrote a very good article articulating three key points when considering who gets “credit” for online conversions and ROI. A subject that is much debated these days with many studies being done to show search often gets the credit (due to immediacy of conversion and proximity of timing that searching has to [...]
Good article about online media sales focusing on specific audience characteristics and movement in off-line sales, not about impressions and clicks. Online is the medium of choice for reaching hard to find niche audiences. Winning Online is About Serving Your Audience, not Impressions | Nielsen Wire.
Several studies have been done on how online display advertising improves the performance of both organic search (gets people searching for your brand and/or condition), as well as paid search or Search Engine Marketing (SEM) efforts. Performance on both goes up dramatically when online display is part of your online marketing efforts. Users exposed to [...]
The great recession has impacted all industries and advertising is no exception. Even the spectacular growth of online advertising has hit a speed bump during the first half of 2009. According to the latest research, Online advertising has decreased by 1%. This has been lead by categories such as Auto and Financial which have both [...]
A new Dynamic Logic study indicates that brand impact from online advertising may be less depending on ad size and more dependent on ad placement. This flies in the face of conventional knowledge, which has pushed for larger and larger ad units online. Anyone using Google AdSense could tell you that AdSense, when integrated “into” [...]
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