I’m not sure I agree with the way the tactics are matched to the target audiences, but in generally, this is an interesting way to view and categorize the myriad of options that exist today in competition for both the marketers dollars and more importantly, the consumers attention. Mullen_Marketing_Ecosystem
Glucose Buddy is the # 1 iPhone App for Diabetes. e-Healthcare Solutions is proud to represent this mobile offering. Below is a Roche powerpoint presentation outlining their experience with a program conducted with Glucose Buddy. Roche’s Testing of the Mobile App Waters Yields Many New "Glucose Buddies" – BDI 1/19/11 BDI Mobile Healthcare Communications: Case [...]
Report by Pew Internet Project and California HealthCare Foundation cites health is the 3rd most common online activity. Most popular: searching on specific disease or medical conditions. Report: 80% of Internet Users Seek Online Health Information – iHealthBeat.
The Generations 2010 study released by the Pew Internet & American Life Project 12/16/10 reports that “Look for Health Info” ranks as the top activity for all generations after “Email” and “Use Search Engine.” Lucky for us — and our advertisers and publishers — that’s why people are visiting the sites in our Premium Advertising [...]
iCrossing just released a study analyzing natural search results for non-branded keywords and found that more than 95% of all site traffic from search engines comes from page-one results. Healthcare, a deep-dive research topic, indexed slightly lower at 93% indicating searches seeking healthcare topics were some what more willing to dig deeper into their search [...]
Physicians continue to embrace online medical journals and handheld devices and continue to spend increasing amounts of their time online for professional reasons. Here is the latest from Manhattan Research, as written up in MM&M
The trend continues… In a Linked In/Harris Interactive Poll of 1,015 top executives at ad agencies and their corporate clients from June 22-June 30 2009, the trends towards decreasing print radio and TV budgets in favor of online and mobile continue…
According to a recent study by SDI, with a summary published in MM&M communication with physician’s and their preferences on how and when to communicate with pharma, are clearly changing. “73% of the physicians …said pharma’s electronic promotional activities were equal or superior to traditional face-to-face encounters.” Statistics like this clearly show that physicians have [...]
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