Study reveals what we already know and see everyday, but it helps to be reminded again from time to time… MediaPost Publications Ad Effectiveness: Above-the-Fold, Repetition Clicks With Users 07/25/2011.
Meredith announces “Meredith Engagement Dividend”, and ROI-guarantee on print spend for large national advertisers. Interesting move by a print-centric company to compete with the effective returns of digital. Kudos to Meredith for standing behind the value of their media and it’s impact on sales. MediaPost Publications Meredith Teams With Nielsen To Guarantee Sales To Magazine [...]
I’m not sure I agree with the way the tactics are matched to the target audiences, but in generally, this is an interesting way to view and categorize the myriad of options that exist today in competition for both the marketers dollars and more importantly, the consumers attention. Mullen_Marketing_Ecosystem
Glucose Buddy is the # 1 iPhone App for Diabetes. e-Healthcare Solutions is proud to represent this mobile offering. Below is a Roche powerpoint presentation outlining their experience with a program conducted with Glucose Buddy. Roche’s Testing of the Mobile App Waters Yields Many New "Glucose Buddies" – BDI 1/19/11 BDI Mobile Healthcare Communications: Case [...]
New digital channels are not gaining traction in part because clients are still struggling to measure ROI (and agencies that support them have conflicting interests on how and what to measure). Read More
Report by Pew Internet Project and California HealthCare Foundation cites health is the 3rd most common online activity. Most popular: searching on specific disease or medical conditions. Report: 80% of Internet Users Seek Online Health Information – iHealthBeat.
: TOMORROW FOCUS and comScore Announce Results of Brand Advertising Online in Germany Study at DLD Conference; Low Click-Through Rates Lead to Under-Valuation of Online As Brand Building Channel. Great article that talks about online advertising as a brand building tool and the fallacy of measuring just clicks (and all that you miss by doing [...]
The Generations 2010 study released by the Pew Internet & American Life Project 12/16/10 reports that “Look for Health Info” ranks as the top activity for all generations after “Email” and “Use Search Engine.” Lucky for us — and our advertisers and publishers — that’s why people are visiting the sites in our Premium Advertising [...]
Mediapost’s Stephen DiMarco wrote a very good article articulating three key points when considering who gets “credit” for online conversions and ROI. A subject that is much debated these days with many studies being done to show search often gets the credit (due to immediacy of conversion and proximity of timing that searching has to [...]
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