Words of wisdom from R.J. Lewis: “We believe that the digital media buy should be part of the broader strategy. So the sooner [pharma brand managers begin defining their digital media buy], the better. We’ve seen the most success when online is actually front and center. And as digital grows in importance, we’re seeing more clients make online the hub of the [...]
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet. Enjoy. Comments welcome.
A year ago, the January 2011 edition of PM360 Magazine included RJ’s thoughts on what the new year would bring. Now, in January 2012, let’s take a look back and see how well his “crystal ball” hit the mark. PREDICTION #1 The piloting of mobile programs will become mainstream for pharma. As success is demonstrated, [...]
According to MediaMind (formerly Eyeblaster), mobile ads in a number of industries are showing great response rates and ROI. As the Pharma industry looks to other industries as examples, they certainly need to be (and are) looking at mobile advertising opportunities. At EHS, we understand this emerging trend and offer marketers who are looking to [...]
Nice presentation by eMarketer’s Daniel Caridi on buying online display advertising through the various channels that are available today. eMarketer Webinar: Buying Display Ad Inventory – The eMarketer Blog.
According to the 2011 Product Manager Survey conducted by PM360 Magazine, Internet promotion is seeing the most growth in non-personal promotional spending at 59% of that budget. Check out all the details and data.
Google continues to dominate search with 80% share of search spending, and search as a category is roughly 1/2 of all online spending. Google and Yahoo are splitting the RTB display market roughly 50/50. Facebook continues to grow… but it’s got a long way to go to grow into it’s lofty valuation. MediaPost Publications Online [...]
Great article by Netscape Founder and VC Marc Andreessen on how software is and will continue to disrupt every industry on the planet. Any non-believers still out there? Warning shot across the bow: Healthcare is next! Marc Andreessen on Why Software Is Eating the World – WSJ.com.
Data reported from eMarketer shows 1Q2011 trends in QR Code usage.
By 2016, Forrester says, advertisers will spend almost $77 billion online, comprising 35% of overall ad spending. Wow. Interesting trends on mobile, social, daily deals, etc… covered in this article/report. via Online Ad Spend to Overtake TV by 2016 – Forbes.
©2011 eHealthcare Solutions, LLC | 810 Bear Tavern Road, Suite 102 | Ewing, NJ 08628 | Ph: (609) 882-8887 | Fx: (425) 671-7796