Words of wisdom from R.J. Lewis: “We believe that the digital media buy should be part of the broader strategy. So the sooner [pharma brand managers begin defining their digital media buy], the better. We’ve seen the most success when online is actually front and center. And as digital grows in importance, we’re seeing more clients make online the hub of the [...]
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet. Enjoy. Comments welcome.
eMarketer shares statistics on the Top 20 Direct-to-Consumer Pharmaceutical Advertisers in the U.S.
According to MediaMind (formerly Eyeblaster), mobile ads in a number of industries are showing great response rates and ROI. As the Pharma industry looks to other industries as examples, they certainly need to be (and are) looking at mobile advertising opportunities. At EHS, we understand this emerging trend and offer marketers who are looking to [...]
This eMarketer report discusses mobile trends in healthcare marketing. In a related article, an interview with our CEO RJ Lewis gives his input on the topic. Download the article and RJ’s interview.
Take a look at what’s happening in the pharmaceutical/healthcare industry from a public relations point-of-view. This issue discusses topics including social media, outreach, taking PR digital, and more. In addition to a list of the top healthcare and medical PR firms, you’ll find the Profiles in Healthcare Communications section, which includes EHS. Check out the [...]
According to the 2011 Product Manager Survey conducted by PM360 Magazine, Internet promotion is seeing the most growth in non-personal promotional spending at 59% of that budget. Check out all the details and data.
“You get what you pay for” is the take-away message of this article published by ClickZ in its Marketing News & Expert Advice edition. Quality is in the Eye of the Beholder discusses the decreasing amount of attention being paid to the quality of the advertising environment where an advertiser’s creative appears. The article poses [...]
The Supreme Court came down on the side of data firms, overturning a Vermont law banning the sale of prescription data to pharmas because it violates First Amendment speech protections. “Today’s ruling is clear and unmistakable,” said Harvey Ashman of IMS Health, which fought the law, together with SDI, Wolters Kluwer’s Source Healthcare Analytics and [...]
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