I applaud Larry Page in his diligence in making the tough business decisions regarding Google’s focus. “…Focus of both what to work on and what NOT to work on…” as he continues to kill off inferior Google products. Google is killing it’s social networking site Buzz in favor of Google+ Google killing its Buzz service [...]
Google continues to dominate search with 80% share of search spending, and search as a category is roughly 1/2 of all online spending. Google and Yahoo are splitting the RTB display market roughly 50/50. Facebook continues to grow… but it’s got a long way to go to grow into it’s lofty valuation. MediaPost Publications Online [...]
This is a big win for premium publishers. Let’s filter out the spammy content…. MediaPost Publications Google Gives Users Site Control 03/11/2011.
Google’s Seven Predictions for 2015 at IAB’s 2010 Mixx Conference: 1.) 50% of video ads bought on a cost-per-view basis 2.) 50% of audience buying in real time 3.) Mobile the #1 screen 4.) 5 metrics more important that the click 5.) 75% of ads socially enabled 6.) Rich Meida in 50% of brand campaigns [...]
Google is entering the age of transparency and has “disclosed” it’s revenue share with publishers. They have self-reported that their revenue share on search is 51% to the publisher and 49% to Google. The revenue share for the AdSense content network is purportedly 68% to the publisher and 32% to Google. Read about it here [...]
Google Ad Innovations: where ads are going next – Inside AdWords. This is a new page by Google to keep the marketing world informed (to the extent that they show their cards) of where Google is heading in the advertising world. I guess you could say this is the “Million Dollar Question” page.
Interesting tool from Google to better understand search query trends by volume, category, seasonality, geographic distribution, etc… Google Insights for Search.
Google, the company who’s avoided commercial advertising and build its brand largely through word-of-mouth (even thought selling advertising is where Google makes it’s money) ran an ad on the superbowl yesterday, the mother-load of all advertising spots. If you missed it, it’s a simple ad showing just the Google homepage and search results documenting a [...]
I’ve been thinking a lot lately about the impact that search engines are having on writing. Almost every web publisher I know now trains their authors and freelancers to write in a “search engine friendly” way. Entire firms bill themselves as producers of “search engine friendly content”. Many interactive ad agencies a measured and compensated [...]
Taken from the newspaper industry which would refer to a key story (or advertisement) appearing above the crease in a newspaper, and thus indicating it’s importance, and presumably higher viewing and attention it would receive, online advertising as adopted the term “above the fold” to mean placements that appear on the screeen without having to [...]
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