The long awaited “FDA guidance on Social Media” may require waiting even longer… the guidance, due out by the end of 2010, will come in dribbles and drabs and will likely leave the hardest questions still unanswered…. Looking for Guidance, Pharma Left Waiting | News – Advertising Age.
This article by Ted Smith on MediaPost gives educated predictions as to the “pending” FDA guidance… what it will contain, and what it won’t. I would not advice holding your breath for it to come out, nor would I predict you’ll be able to breathe a sigh of relief when it does… let’s just hope [...]
Pharma: Socializing in a Straightjacket. That says it all. Interesting albeit simplified summary of the pharma challenges around using social media. Good insights from many industry leaders including Bruce Grant at Digitas as well as Razorfish and Chris Kuenne of Rosetta. I particularly liked Chris’ question on the ROI of social media after the cost [...]
When the Twittersphere goes nuts (thank Fabio) on an issue, I guess big media stands up and finally notices. As the jobs are cut though, they obviously can’t afford to fact check as this Business Week article botches the story… The ugly future of the press and the fears over lost quality are confirmed in [...]
Maybe tiny text ads aren’t all they’re cracked up to be when it comes to the highly regulated industry of pharmaceutical manufacturers. While Google text ads are generally considered very cost effective at driving traffic to web-sites, as reported by Dow Jones, 14 of the worlds largest pharmaceutical companies recently received untitled letters from the [...]
Explain this dichotomy: Pharma often explicitly states “No advertising on user-generated content (UCG) pages” However, search is 41% of the marketing spend. Have you seen search lately? The search engine results pages (SERPs) are full of UCG. Google just recently announced their search wiki, making it even more so. I understand the rational/fears of adverse [...]
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