Blog Category: Trends in Advertising & Publishing

PM360 Roundtable Webinar

Listen to the complimentary webinar from the authors of RESULTS: The Future of Pharmaceutical and Healthcare Marketing. See the free webinar now. Marc Weiss, Director of Multichannel Marketing at Bristol-Myers Squibb, moderates. Discussion points include: 1. Regional Marketing Approach – analyzing sales performance based on geography, population and other demographics in order to discover the […]

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This post is in: Advertising, Future of Marketing, Publishing, Trends in Advertising & Publishing

Date posted: January 13, 2016

2016 Benchmarks for U.S. Healthcare Publishers and Advertisers

Download the free PDF With new standards, the healthcare industry needs new benchmarks Since early 2015, healthcare marketers have been grappling with new viewability standards set by the Media Rating Council (MRC). Through various roundtables, articles, and webinars, the healthcare advertising industry has been trying to keep pace with MRC standards. Stakeholders include healthcare publishers, […]

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This post is in: Advertising, Data & Measurement, Mobile Marketing, Publishing, Trends in Advertising & Publishing, Viewability

Date posted: January 12, 2016

The New Dynamics of Healthcare Marketing – Personalizing and Targeting

From RESULTS, Chapter 2, Digital Marketing The Conservative Mentality in Pharma Marketing is Slowly Changing The pharma industry is an example of conservative forces that are trying to protect a franchise. At a recent digital pharma conference, an executive of a major pharmaceutical company stood during the closing session to say essentially this: My head […]

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This post is in: Advertising, Future of Marketing, Trends in Advertising & Publishing

Date posted: December 8, 2015

AMA’s Ban on DTC Advertising could Push Pharma into Custom Digital Solutions

Concerns over escalating drug prices has prompted the American Medical Association (AMA) board to vote in support of banning direct to consumer advertising for prescription drugs and medical devices. The AMA is concerned about the growth in pharma advertising driving an unnecessary demand for brand name drugs. The association is also worried that anti-competitive behavior […]

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This post is in: Advertising, Traditional Advertising, Trends in Advertising & Publishing

Date posted: December 4, 2015

What is header bidding?

Using header tags, or header bidding, to replace the waterfall placement of managing feed partners is a powerful way to boost remnant ad space revenue by getting advertisers to compete in a truer auction over your impressions. In essence header bidding moves the auction from a second price auction (whereby the winning buyer wins, but […]

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This post is in: Ad Exchanges & Programmatic, Advertising, Best Practices, Header Bidding, Online Publishing, Tools & Technologies, Trends in Advertising & Publishing

Date posted: December 3, 2015

Pharma Marketers Must Adapt to the New Demands of Healthcare

Pharmaguy interviews R.J. Lewis about RESULTS. Here are a few of the questions R.J. answers: What are some of the biggest trends you are seeing in digital marketing today? There is a shift from targeting contextually to targeting based on an audience, how is this playing out in digital marketing and where is it heading? […]

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This post is in: Data & Measurement, Mobile Marketing, Trends in Advertising & Publishing, Video

Date posted: November 12, 2015

A Changing Marketplace

From RESULTS, Chapter 2, Digital Marketing Nobody can deny that the marketplace is in great flux. Audiences are shifting where they spend their time. Once, they got their information from radio, TV and newspapers, and they networked at dinner meetings. Today they are spending more time on web and mobile devices, consuming digital content. The […]

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This post is in: Future of Marketing, Trends in Advertising & Publishing

Date posted: November 10, 2015

Mobile Responsive Design – A Must Have in 2015 for Healthcare Publishers

Mobile Responsive Design Whitepaper covers all of the aspects of responsive design including usage and advertising trends for mobile, how mobile works with ad creatives, responsive ad design, responsive ad serving, and key “how-to” implementations. Here are a couple excerpts: …With users accessing the web from a variety of devices (mobile, tablet, laptop, desktop, etc.) […]

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This post is in: Mobile Marketing, Online Publishing, Tools & Technologies, Trends in Advertising & Publishing

Date posted: October 23, 2015

How bad is the ad blocker revolution?

What effect will ad blockers have on your brand exposures, or if you are a publisher on your available inventory to sell?  Klick Health put together a nice blog post that reviews some numbers on iOS ad blocking and the potential impact for mobile web advertising (Safari browser on an iOS device) The IAB is […]

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This post is in: Ad Blocking, Advertising, Future of Marketing, Mobile Marketing, Online Publishing, Trends in Advertising & Publishing

Date posted: October 15, 2015

Now Available – Results: The Future of Pharmaceutical and Healthcare Marketing

A perfect storm of healthcare: A shift is underway in the pharmaceutical industry, from that of a one-size-fits-all to a targeted approach. Driven by increasing government regulation, changing reimbursement models, dropping prices due to generics, and growing expense to develop branded drugs – success in pharmaceuticals requires a better approach. The new book, Results: The […]

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This post is in: Advertising, Announcements & News from EHS, Future of Marketing, Healthcare Reform, Trends in Advertising & Publishing

Date posted: September 1, 2015

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