Blog Category: Trends in Advertising & Publishing

“Dark Social” Could Open a Whole New Audience for Pharma

By Daniel R. Mullen If your brand is using the internet to leverage your digital advertising campaigns, chances are you are neglecting over two-thirds of your social media impact.  Compared to the popular social media platforms, like Facebook and Twitter, the term “Dark Social” refers to the content being shared through more private forms of […]

Read more...

This post is in: Email Marketing, Future of Marketing, Mobile Marketing, Social Media, Trends in Advertising & Publishing

Date posted: May 5, 2015

Social Media & Mobile Advertising on the Rise

by Katelynn Mareno MarketingCharts reported  4 trends in US online advertising spending, including mobile and social media ad jumps. Although non-mobile desktops are still prominent, non-mobile search reduced to 38% from 43% in 2013 and mobile ad spending grew by 76%. This  shows that more  US Adults are more Mobile-Only than Desktop-Only internet users. Social media […]

Read more...

This post is in: Display Advertising, Future of Marketing, Mobile Marketing, Social Media, Trends in Advertising & Publishing

Date posted: May 4, 2015

Big Buyer Taking Media In House… Trend or Exception?

Land Rover is taking its advertising “in-house” via an in-house agency. Is this a trend?  Increasingly with technology make it really easy to buy and sell audience and media online, we are seeing more clients take control of their marketing spend and execution, which is further disrupting the agency business model.  Is this a good […]

Read more...

This post is in: Advertising, Display Advertising, Future of Marketing, Trends in Advertising & Publishing

Date posted: March 30, 2015

Nano Pill being developed by Google X to detect diseases such as cancer

Google X, the radical innovation of Google designed to experiment and commercialize disruptive innovations such as the driverless car, and the contact lens that detects glucose levels, has announced they are working on a nano pill that they expect to have in doctor’s hands within ten years, designed to help detect diseases like cancer much […]

Read more...

This post is in: Future of Marketing, Google, Trends in Advertising & Publishing

Date posted: February 17, 2015

Pfizer a leader in use of big data to improve outcomes

Pfizer is a pharmaceutical leader in the use of big data to improve outcomes.  A great guest post by Geno Germano at Pfizer talks about what Pfizer is already doing today, as well as outlining things to come, regarding the use of big data and technology to improve patient outcomes.  Pfizer again is demonstrating it’s […]

Read more...

This post is in: Future of Marketing, Healthcare Reform, Trends in Advertising & Publishing

Date posted: February 16, 2015

eHealthcare Solutions Introduces FocalPoint Advanced Targeting Suite

We are pleased to introduced the advanced geo-medical targeting suite of products called FocalPoint™. In essence, FocalPoint™ gives the marketer the ability to reduce waste in the digital media buying by focusing their marketing spend on the most highly concentrated areas of the country where diagnosed patients live or where their prescriptions, or those of […]

Read more...

This post is in: Advertising, Announcements & News from EHS, Best Practices, Data & Measurement, Display Advertising, Future of Marketing, Online Publishing, ROI, Trends in Advertising & Publishing

Date posted: January 23, 2015

Viewability Benchmarks for 2015

by Renee Kennedy What is the number one thing you should do to move your analytics into 2015? Publishers: Make sure you are measuring viewability and using the results to improve your site. Advertisers: Make sure your agencies are monitoring viewability statistics. What is viewability? Viewability is a metric to determine if the ads on […]

Read more...

This post is in: Announcements & News from EHS, Best Practices, Data & Measurement, Display Advertising, Future of Marketing, Trends in Advertising & Publishing, Viewability

Date posted: December 30, 2014

Email & Social Media are the Winners!

In 2015, looks like Email and Social Media programs will benefit the most from budget increases, while Print is getting the shaft. Mobile, Search (both Organic and Paid), and Display Advertising are fighting for third place for budget money. Increasing subscriber engagement through Welcome and Loyalty email programs are a top priority for marketing plans […]

Read more...

This post is in: Email Marketing, Future of Marketing, Social Media, Trends in Advertising & Publishing

Date posted: December 16, 2014