PM360 is on the cutting edge of what brand managers should be thinking about. The article speculates on the impact of Google Glass and gathers thoughts and opinions from industry leading marketers. How will wearable augmented reality devices change the healthcare system and the services marketers can now offer? Read on….
After a 79 year run, the icon brand Newsweek is folding up the print addition to focus only on digital. After a long slow bleed, in 2010 Washington Post sold the publication for just $1.00 plus the assumption of debt, and two years later the print product is finished. Read full WSJ story here
Quadrant pulls off a whopper of a deal and acquires Elsevier’s IMNG group for an undisclosed sum making the newly combined company, which will go under the name Frontline Medical Communications, the largest medical publisher by ad volume in the US. Kudos to Steve Stoneburn on executing and orchestrating a true David buys Goliath deal [...]
In a bold move that will undoubtedly stir up the privacy advocates, facebook will allow customer list-matching of email addresses & phone numbers in order to offer targeting to your customers via their platform. Marketers can now take existing customer lists obtained in other methods (ie. offline, online, lead gen, etc…) match them up to [...]
Here’s a great post and read by fellow Internet Old-Timer Eric Picard. This is the same message I’ve been touting to publishing partners for a long time. The challenge they face is best summed up in Clayton Christensen’s book, “The Innovator’s Dilemna”. Is the same reason railroads viewed themselves as railroads and not transportation companies [...]
A new Price Waterhouse study says Obamacare is a net negative for pharma… Despite the additional uninsured gaining insurance coverage and despite PhRMAs negotiations averting disasters such as drug re-importation, the study says the numbers still add up to a net loss for pharma. What do you think?
Pharma Marketers Move toward Mobile AN eMARKETER INTERVIEW WITH: R.J. Lewis CEO, e-Healthcare Solutions June 06, 2011 R.J. Lewis formed e-Healthcare Solutions in 1999 as a vertically focused ad network. Targeting the healthcare industry, e-Healthcare Solutions works with both advertisers and publishers to aggregate ad listings and to connect healthcare marketers with their target audiences. [...]
The power of digital advertising is just getting stronger. With so many iOS users (iPhone, iTouch and iPad), audience targeting is strengthening and click-through rates are increasing through this mode of media. Apple offers cutting edge technology, and so we can now provide cutting edge advertising opportunities to our customers. Read this great article with [...]
Is Elsevier’s business model toast? There is a small but growing academic revolt underway it centered on the methods by which scientific scholarly publishing and journal article writing are produced. Check out this Forbes article for details.
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet. Enjoy. Comments welcome.
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