Pharma Marketers Move toward Mobile AN eMARKETER INTERVIEW WITH: R.J. Lewis CEO, e-Healthcare Solutions June 06, 2011 R.J. Lewis formed e-Healthcare Solutions in 1999 as a vertically focused ad network. Targeting the healthcare industry, e-Healthcare Solutions works with both advertisers and publishers to aggregate ad listings and to connect healthcare marketers with their target audiences. [...]
The power of digital advertising is just getting stronger. With so many iOS users (iPhone, iTouch and iPad), audience targeting is strengthening and click-through rates are increasing through this mode of media. Apple offers cutting edge technology, and so we can now provide cutting edge advertising opportunities to our customers. Read this great article with [...]
Is Elsevier’s business model toast? There is a small but growing academic revolt underway it centered on the methods by which scientific scholarly publishing and journal article writing are produced. Check out this Forbes article for details.
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet. Enjoy. Comments welcome.
A year ago, the January 2011 edition of PM360 Magazine included RJ’s thoughts on what the new year would bring. Now, in January 2012, let’s take a look back and see how well his “crystal ball” hit the mark. PREDICTION #1 The piloting of mobile programs will become mainstream for pharma. As success is demonstrated, [...]
eMarketer has published the latest information on email marketing performance in the pharmaceutical industry.
Michael Fogarty, Senior Vice President and Global Publisher of BabyCenter, told eMarketer “It’s very clear that moms are using mobile in different ways from the general women’s mobile segment because motherhood instigates mobile usage. We learned that 53% of moms actually purchased a smartphone as a result of becoming a mom.” So, if you have [...]
eMarketer reports that PricewaterhouseCoopers found that social media is among the top 3 privacy/security concerns in the healthcare industry. This is one more example of why pharmaceutical marketers are struggling on how best to incorporate the patient conversation into their communications efforts.
According to eMarketer, the online advertising industry has its eyes on online video, the fastest-growing digital ad format. However, publishers and advertisers alike recognize roadblocks are keeping more dollars from freely moving to online video advertising. Most online publishers felt lack of standardization was limiting online ad growth—a valid statement considering the vast number of [...]
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