Blog Category: Trends in Advertising & Publishing

Nano Pill being developed by Google X to detect diseases such as cancer

Google X, the radical innovation of Google designed to experiment and commercialize disruptive innovations such as the driverless car, and the contact lens that detects glucose levels, has announced they are working on a nano pill that they expect to have in doctor’s hands within ten years, designed to help detect diseases like cancer much […]

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This post is in: Future of Marketing, Google, Trends in Advertising & Publishing

Date posted: February 17, 2015

Pfizer a leader in use of big data to improve outcomes

Pfizer is a pharmaceutical leader in the use of big data to improve outcomes.  A great guest post by Geno Germano at Pfizer talks about what Pfizer is already doing today, as well as outlining things to come, regarding the use of big data and technology to improve patient outcomes.  Pfizer again is demonstrating it’s […]

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This post is in: Future of Marketing, Healthcare Reform, Trends in Advertising & Publishing

Date posted: February 16, 2015

eHealthcare Solutions Introduces FocalPoint Advanced Targeting Suite

We are pleased to introduced the advanced geo-medical targeting suite of products called FocalPoint™. In essence, FocalPoint™ gives the marketer the ability to reduce waste in the digital media buying by focusing their marketing spend on the most highly concentrated areas of the country where diagnosed patients live or where their prescriptions, or those of […]

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This post is in: Advertising, Announcements & News from EHS, Best Practices, Data & Measurement, Display Advertising, Future of Marketing, Online Publishing, ROI, Trends in Advertising & Publishing

Date posted: January 23, 2015

Viewability Benchmarks for 2015

What is the number one thing you should do to move your analytics into 2015? Publishers: Make sure you are measuring viewability and using the results to improve your site. Advertisers: Make sure your agencies are monitoring viewability statistics. What is viewability? Viewability is a metric to determine if the ads on a site are […]

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This post is in: Announcements & News from EHS, Best Practices, Data & Measurement, Display Advertising, Future of Marketing, Trends in Advertising & Publishing, Viewability

Date posted: December 30, 2014

Email & Social Media are the Winners!

In 2015, looks like Email and Social Media programs will benefit the most from budget increases, while Print is getting the shaft. Mobile, Search (both Organic and Paid), and Display Advertising are fighting for third place for budget money. Increasing subscriber engagement through Welcome and Loyalty email programs are a top priority for marketing plans […]

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This post is in: Email Marketing, Future of Marketing, Social Media, Trends in Advertising & Publishing

Date posted: December 16, 2014

Interview with Craig DeLarge

I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for our publishing partners and sharing insights from the pharma marketing suite.  We took this interview and broke it into two parts for viewing on the site.  Watch and enjoy and please feel free […]

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This post is in: Best Practices, Display Advertising, Future of Marketing, Healthcare Reform, Mobile Marketing, Online Publishing, Publishing, ROI, Social Media, Traditional Advertising, Traditional Publishing, Trends in Advertising & Publishing, Video

Date posted: October 27, 2014

Print enjoyed a rebound for first half 2014

With a sigh of some relief, print publishers have enjoyed a rebound in the first half of 2014 after a rough 2013.  MM&M reports on the latest release of Kantar Data highlighting the top 20 publications with growth and featuring comments from some advertising and publishing leaders.  There is also a great list of the top […]

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This post is in: Display Advertising, Online Publishing, Traditional Advertising, Traditional Publishing, Trends in Advertising & Publishing

Date posted: October 15, 2014

The “new normal” for marketers – the confusing marketing landscape

As the discipline of marketing itself gets disrupted by digital, there is a new normal when it comes to available marketing tools and services.  Unfortunately for the marketer, it’s not an easy adaptation that you can simply delegate to your agency.  There are a lot of new vendors, partners and services to be familiar with. […]

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This post is in: Future of Marketing, Trends in Advertising & Publishing

Date posted: August 25, 2014

2013 Predictions

In preparing my 2014 predictions, I realized that while these were published in PM360, my 2013 predictions never made it onto our blog.  So here they are (unedited from original writing) for reference.  How’d I do?   So what does 2013 have in store? Here are my top 10 prediction for what to look out […]

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This post is in: Future of Marketing, Trends in Advertising & Publishing

Date posted: November 29, 2013