Blog Category: Trends in Advertising & Publishing

Putting Your Brand Inside of a Micro-Moment

by Bridie Lawlor ThinkWithGoogle, a Google showcase feature which gives creative insights and intelligence on digital marketing, has promoted a video that highlights the importance of targeting brands towards the “micro-moments” of consumers. Micro-moments can be described as the impulsive, real-time, life-event driven searches of consumers. Some examples of micro-moments include:  “new-day-start-moments”, “time-for-a-new-one-moments,” “i-can-totally-fix-this-moments,” and […]

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This post is in: Google, Mobile Marketing, Trends in Advertising & Publishing

Date posted: July 29, 2015

Social Media Scheduling Shouldn’t be a Mystery – Plot Your Content

by Katelynn Mareno Over the last decade social media has become a major part of everyday life.  The first thing most people do when they wake up is go on Facebook, Twitter, Instagram, etc. Are you utilizing social media in the best way to promote your brand? Planning your content around a flexible schedule will […]

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This post is in: Announcements & News from EHS, Best Practices, Social Media, Tools & Technologies, Trends in Advertising & Publishing

Date posted: July 2, 2015

GAME CHANGER – Viewability Best Practices: Stay Ahead of the Curve and Preserve Your Revenue

On June 17 from 2:00-3:00 p.m. EST, eHealthcare Solutions is offering a complimentary live webinar for Publishers on viewability: GAME CHANGER – Viewability Best Practices: Stay Ahead of the Curve and Preserve Your Revenue This “how-to” seminar for Publishers will show examples including: → best layout and placement of ads on your website → lazy […]

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This post is in: Announcements & News from EHS, Publishing, Trends in Advertising & Publishing, Viewability

Date posted: June 9, 2015

2015 Internet Trends by Mary Meeker

by R.J. Lewis Mary Meeker, formerly with Morgan Stanley, now with Kleiner Perkins, delivered a 196 slide “Internet Trends 2015” at the recent Code Conference in Palos Verdes, CA.  She was the Internet cheerleader in the bubble leading up to the dot com bust, and is still very bullish on digital, saying we are only […]

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This post is in: Trends in Advertising & Publishing

Date posted: June 3, 2015

“Dark Social” Could Open a Whole New Audience for Pharma

By Daniel R. Mullen If your brand is using the internet to leverage your digital advertising campaigns, chances are you are neglecting over two-thirds of your social media impact.  Compared to the popular social media platforms, like Facebook and Twitter, the term “Dark Social” refers to the content being shared through more private forms of […]

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This post is in: Email Marketing, Future of Marketing, Mobile Marketing, Social Media, Trends in Advertising & Publishing

Date posted: May 5, 2015

Social Media & Mobile Advertising on the Rise

by Katelynn Mareno MarketingCharts reported  4 trends in US online advertising spending, including mobile and social media ad jumps. Although non-mobile desktops are still prominent, non-mobile search reduced to 38% from 43% in 2013 and mobile ad spending grew by 76%. This  shows that more  US Adults are more Mobile-Only than Desktop-Only internet users. Social media […]

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This post is in: Display Advertising, Future of Marketing, Mobile Marketing, Social Media, Trends in Advertising & Publishing

Date posted: May 4, 2015

Big Buyer Taking Media In House… Trend or Exception?

Land Rover is taking its advertising “in-house” via an in-house agency. Is this a trend?  Increasingly with technology make it really easy to buy and sell audience and media online, we are seeing more clients take control of their marketing spend and execution, which is further disrupting the agency business model.  Is this a good […]

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This post is in: Advertising, Display Advertising, Future of Marketing, Trends in Advertising & Publishing

Date posted: March 30, 2015

Nano Pill being developed by Google X to detect diseases such as cancer

Google X, the radical innovation of Google designed to experiment and commercialize disruptive innovations such as the driverless car, and the contact lens that detects glucose levels, has announced they are working on a nano pill that they expect to have in doctor’s hands within ten years, designed to help detect diseases like cancer much […]

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This post is in: Future of Marketing, Google, Trends in Advertising & Publishing

Date posted: February 17, 2015

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