Blog Category: Data & Trends

Interview with Craig DeLarge

I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for our publishing partners and sharing insights from the pharma marketing suite.  We took this interview and broke it into two parts for viewing on the site.  Watch and enjoy and please feel free […]

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This post is in: Best Practices, Data & Trends, Future of Marketing, Healthcare Reform, Marketing, Mobile, Online Advertising, Online Publishing, Publishing, ROI, Social Media, Social Media, Traditional Advertising, Traditional Publishing, UGC - User Generated Content, Video (Digital)

Date posted: October 27, 2014

Print enjoyed a rebound for first half 2014

With a sigh of some relief, print publishers have enjoyed a rebound in the first half of 2014 after a rough 2013.  MM&M reports on the latest release of Kantar Data highlighting the top 20 publications with growth and featuring comments from some advertising and publishing leaders.  There is also a great list of the top […]

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This post is in: Data & Trends, Online Advertising, Online Publishing, Traditional Publishing

Date posted: October 15, 2014

2013 Predictions

In preparing my 2014 predictions, I realized that while these were published in PM360, my 2013 predictions never made it onto our blog.  So here they are (unedited from original writing) for reference.  How’d I do?   So what does 2013 have in store? Here are my top 10 prediction for what to look out […]

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This post is in: Data & Trends, Future of Marketing

Date posted: November 29, 2013

Clients are bypassing agencies to buy programmatically… and will continue to do so

A new CMO Club poll, which surveyed 600 CMOs, with 130 responding, found that nearly half of brands are planning to evaluate working directly with demand side ad buying platforms, or DSPs, and another 15.4% are already doing so, bypassing their ad agencies entirely. This reinforces my various posts that speculate that the advertising agency […]

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This post is in: Ad Exchanges, Data & Trends, Future of Marketing, Marketing, News, Programmatic RTB

Date posted: November 20, 2013

Where is Pharma when it comes to programmatic media buying?

Here is a PM360 piece that we are quoted in regarding pharma’s participation in programmatic media buying. Programmatic buying allows for an open marketplace of buying and selling of media through a bidding process. While purchases can be done across many parameters, sites, contextual, search terms, etc… the big shift is towards buying “audiences” not […]

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This post is in: Ad Exchanges, Behaviorial Targeting, Data & Trends, Future of Marketing, Marketing, Online Advertising, Programmatic RTB

Date posted:

Congress considering changes to the tax policy that will effect advertising spends

. According to the IAB, the proposed tax legislation that will be coming to the floor for review will move advertising, as a line item expenditure for businesses, from 100% deductible to 50% deductible in year one, with the remaining 50% of the expenditure to be deducted equally over the following 10-year period. Since much […]

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This post is in: Data & Trends, Future of Marketing, News, Online Publishing, ROI, Traditional Publishing

Date posted:

Google going against their core values and fixing auctions?

In a surprising move, Google is following Madison Avenues buying preference rather than blazing their own unique path as they’ve done historically. The company that popularized the auction based pricing model for advertising is changing its course when it comes to display advertising and video. Inking a deal, which by the sounds of it will […]

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This post is in: Data & Trends, Deals & Mergers, Google, Online Advertising, Online Publishing, Video (Digital)

Date posted: October 25, 2013

Scrambling to Replace the “Cookie” as Do Not Track Falls Apart

Mark Glaser writes a good update on the status of the race for the new cookie (Google, Microsoft, Amazon and lots of others all competing) in the Online Publisher Association blog. This highlights the difficult challenge of creating even more invasive tracking technologies that go across all devices (web, mobile, multi-browser, etc…) all while trying […]

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This post is in: Data & Trends, Future of Marketing, Google, Online Publishing

Date posted: October 21, 2013

Programmatic RTB Now Half of the Online Advertising Marketplace

A new report by Interpublic Group’s Magna claims programmatic buying now represents more than 50% of the online advertising marketplace…. and growing. “We forecast robust growth as more publishers, advertisers and agencies embrace programmatic technologies,” reads the agency’s report. Real-time bidding (RTB) accounts more than half, or $3.5 billion, of total programmatic buying. If transactions […]

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This post is in: Ad Exchanges, Advertising, Data & Trends, Future of Marketing, Online Publishing, Programmatic RTB, Publishing

Date posted: October 14, 2013