Blog Category: Data & Trends

eHealthcare Solutions introduces the Focal Point suite of products

We are pleased to introduced the advanced geo-medical targeting suite of products called Focal Point. In essence, Focal Point gives the marketer the ability to reduce waste in the digital media buying by focusing their marketing spend on the most highly concentrated areas of the country where diagnosed patients live or where their prescriptions, or […]

Read more...

This post is in: Advertising, Best Practices, Data & Trends, Future of Marketing, Measurement, Online Advertising, Online Publishing, ROI

Date posted: January 23, 2015

Viewability Benchmarks for 2015

What is the number one thing you should do to move your analytics into 2015? Publishers: Make sure you are measuring viewability and using the results to improve your site. Advertisers: Make sure your agencies are monitoring viewability statistics. What is viewability? Viewability is a metric to determine if the ads on a site are […]

Read more...

This post is in: Best Practices, Data & Trends, Future of Marketing, Measurement, News, Viewability, Viewability

Date posted: December 30, 2014

Email & Social Media are the Winners!

In 2015, looks like Email and Social Media programs will benefit the most from budget increases, while Print is getting the shaft. Mobile, Search (both Organic and Paid), and Display Advertising are fighting for third place for budget money. Increasing subscriber engagement through Welcome and Loyalty email programs are a top priority for marketing plans […]

Read more...

This post is in: Data & Trends, Email marketing, Future of Marketing, Social Media

Date posted: December 16, 2014

Interview with Craig DeLarge

I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for our publishing partners and sharing insights from the pharma marketing suite.  We took this interview and broke it into two parts for viewing on the site.  Watch and enjoy and please feel free […]

Read more...

This post is in: Best Practices, Data & Trends, Future of Marketing, Healthcare Reform, Marketing, Mobile, Online Advertising, Online Publishing, Publishing, ROI, Social Media, Social Media, Traditional Advertising, Traditional Publishing, UGC - User Generated Content, Video (Digital)

Date posted: October 27, 2014

Print enjoyed a rebound for first half 2014

With a sigh of some relief, print publishers have enjoyed a rebound in the first half of 2014 after a rough 2013.  MM&M reports on the latest release of Kantar Data highlighting the top 20 publications with growth and featuring comments from some advertising and publishing leaders.  There is also a great list of the top […]

Read more...

This post is in: Data & Trends, Online Advertising, Online Publishing, Traditional Publishing

Date posted: October 15, 2014

2013 Predictions

In preparing my 2014 predictions, I realized that while these were published in PM360, my 2013 predictions never made it onto our blog.  So here they are (unedited from original writing) for reference.  How’d I do?   So what does 2013 have in store? Here are my top 10 prediction for what to look out […]

Read more...

This post is in: Data & Trends, Future of Marketing

Date posted: November 29, 2013

Clients are bypassing agencies to buy programmatically… and will continue to do so

A new CMO Club poll, which surveyed 600 CMOs, with 130 responding, found that nearly half of brands are planning to evaluate working directly with demand side ad buying platforms, or DSPs, and another 15.4% are already doing so, bypassing their ad agencies entirely. This reinforces my various posts that speculate that the advertising agency […]

Read more...

This post is in: Ad Exchanges, Data & Trends, Future of Marketing, Marketing, News, Programmatic RTB

Date posted: November 20, 2013

Where is Pharma when it comes to programmatic media buying?

Here is a PM360 piece that we are quoted in regarding pharma’s participation in programmatic media buying. Programmatic buying allows for an open marketplace of buying and selling of media through a bidding process. While purchases can be done across many parameters, sites, contextual, search terms, etc… the big shift is towards buying “audiences” not […]

Read more...

This post is in: Ad Exchanges, Behaviorial Targeting, Data & Trends, Future of Marketing, Marketing, Online Advertising, Programmatic RTB

Date posted:

Congress considering changes to the tax policy that will effect advertising spends

. According to the IAB, the proposed tax legislation that will be coming to the floor for review will move advertising, as a line item expenditure for businesses, from 100% deductible to 50% deductible in year one, with the remaining 50% of the expenditure to be deducted equally over the following 10-year period. Since much […]

Read more...

This post is in: Data & Trends, Future of Marketing, News, Online Publishing, ROI, Traditional Publishing

Date posted: