At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet. Enjoy. Comments welcome.
Google’s Seven Predictions for 2015 at IAB’s 2010 Mixx Conference: 1.) 50% of video ads bought on a cost-per-view basis 2.) 50% of audience buying in real time 3.) Mobile the #1 screen 4.) 5 metrics more important that the click 5.) 75% of ads socially enabled 6.) Rich Meida in 50% of brand campaigns [...]
I was at the Ad Age Digital Conference in NYC last week when Twitter COO Dick Costolo did the “big reveal” and announced that Twitter finally had a revenue model: Sponsored Tweets. Twitter Blog While the announcement certainly caused a stir in the twittersphere and blogosphere, including a visit to the conference by CNBC reporters, [...]
Here is a mind blowing glimpse into the future. A young MIT student explains and demonstrates his vision for the re-merging of the physical and digital worlds. Through asking simple, logical questions, exploring, experimenting, inventing and re-inventing, Pranav has opened a pandora’s box of possibilities and the best part is he wants to share it [...]
Based on the IAB Ad Ops summit yesterday, as well as some other recent conferences, there are many prognosticators saying that online media is quickly moving towards a “trading platform” type of buy/sell environment. An advertising exchange where audiences, not impressions will be bought and sold in real time to the highest bidder. Many of [...]
At day two of the Eye for Pharma eCommunications conference. A diverse array of topics being covered. Kudos to Joe Shields and Kevin “Nalts” Nalty on a great educational and entertaining presentation. Also kudos to the Brian and Andrew from Klick Pharma for their “Mac vs. PC” (Pharma vs. Social Media) skit… very on point. [...]
The Digital Pharma conference was probably more aptly named “Twitterfest”. If there is any rationalization to the billion dollar valuation that Twitter recently received, it has to be based on pure momentum and the world’s best viral marketing campaign. If someone was counting, I think the words “Twitter, tweet, twittersphere, etc…” were mentioned at least [...]
I had the pleasure of attending the WPP/247 Real Media digitial summit yesterday. Kudos to Dave Moore, Jon Hsu & the gang for putting on a great program and a great party. Nothing like bringing back a bit of 1999 in the midst of this recession – it was refreshing indeed. Program topics included both [...]
Following Mark Bard on day 1, I had the opportunity to moderate day 2 of the EyeForPharma eCommunications conference in Boston last week. It continues to impress me that even in a down economic climate the eMarketing conferences continue to grow as more and more people are drawn to the lure of interactive marketing. The [...]
I’ll be attending Google’s Partner Summit called Zeitgeist next week, and I have to admit, I’m pretty excited about the opportunity. Google is an amazing company by almost any measure, and I would have to say that based on this experience so far, I would ad customer service to the list of “remarkable” ways they [...]
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