Simon Sinek delivers a powerful and refreshing talk on the power of the questions “why” and the power and appeal of having a clear and meaningful purpose. A must watch for leaders everywhere. Do you know your companies “why”?
Words of wisdom from R.J. Lewis: “We believe that the digital media buy should be part of the broader strategy. So the sooner [pharma brand managers begin defining their digital media buy], the better. We’ve seen the most success when online is actually front and center. And as digital grows in importance, we’re seeing more clients make online the hub of the [...]
Take a look at what’s happening in the pharmaceutical/healthcare industry from a public relations point-of-view. This issue discusses topics including social media, outreach, taking PR digital, and more. In addition to a list of the top healthcare and medical PR firms, you’ll find the Profiles in Healthcare Communications section, which includes EHS. Check out the [...]
Study reveals what we already know and see everyday, but it helps to be reminded again from time to time… MediaPost Publications Ad Effectiveness: Above-the-Fold, Repetition Clicks With Users 07/25/2011.
“You get what you pay for” is the take-away message of this article published by ClickZ in its Marketing News & Expert Advice edition. Quality is in the Eye of the Beholder discusses the decreasing amount of attention being paid to the quality of the advertising environment where an advertiser’s creative appears. The article poses [...]
Hope you enjoy this interview conducted by CEOintroNet.com, a social networking tool for CEO’s. This interview provides a peek into our unique culture here at e-Healthcare Solutions. Your feedback is welcome. The player will show in this paragraph
John Vieira, senior director, marketing operations and strategic services, at Daiichi Sankyo advises pharma marketers: “Although strategy and insight must always remain the driver of our communication plans, what this new [mobile] environment demands is that pharmas adopt a ‘test and learn’ mentality to our marketing strategies. Similar to an R&D approach, a ‘test and [...]
We’re all busy professionals, and it’s healthy to be reminded from time to time of the wonderful matrix found in Steven Covey’s “7 Habits of Highly Effective People” that talks about effective time management and how it is SO important to focus on the IMPORTANT but NON-URGENT tasks. Hope this post gives you pause to [...]
©2011 eHealthcare Solutions, LLC | 810 Bear Tavern Road, Suite 102 | Ewing, NJ 08628 | Ph: (609) 882-8887 | Fx: (425) 671-7796