At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet. Enjoy. Comments welcome.
While small to mid-size advertisers continue to spend, some of the largest advertisers (article contains a top 10 list) are slowing their spending possibly in reaction to the uncertain economy. Yogi Berra was heard to comment, “It’s de ja vu all over again”. MediaPost Publications U.S. Ad Expansion Slows As Largest Advertisers Hit The Brakes [...]
By 2016, Forrester says, advertisers will spend almost $77 billion online, comprising 35% of overall ad spending. Wow. Interesting trends on mobile, social, daily deals, etc… covered in this article/report. via Online Ad Spend to Overtake TV by 2016 – Forbes.
Jay Samit writes a nice post for those marketers with large TV budgets who intuitively deep down know that digital content consumption and social media have changed the game, but are still struggling to adapt. MediaPost Publications Five Tips For Shifting Your Brand’s Strategy From Television To Digital 08/23/2011.
Meredith announces “Meredith Engagement Dividend”, and ROI-guarantee on print spend for large national advertisers. Interesting move by a print-centric company to compete with the effective returns of digital. Kudos to Meredith for standing behind the value of their media and it’s impact on sales. MediaPost Publications Meredith Teams With Nielsen To Guarantee Sales To Magazine [...]
Are we heading for a double dip? Interpublic lowers it’s forcast for overall advertising growth to 2.9% from 3.1%, but cites that online surprised to the upside and is still going strong. MediaPost Publications Interpublic Downgrades U.S. Ad Outlook, Cites ‘First Signs Of Weakness’ 06/16/2011.
I’m not sure I agree with the way the tactics are matched to the target audiences, but in generally, this is an interesting way to view and categorize the myriad of options that exist today in competition for both the marketers dollars and more importantly, the consumers attention. Mullen_Marketing_Ecosystem
Publicis, having already rolled up early entrant digital agency brands such as Digitas and Razorfish, now continues on the buying spree and acquires Rosetta, one of the largest digital strategy agencies that had, up until now, remained independent. The all cash acquisition was for $575MM, represents a purchase price of 2.3X revenue and includes additional [...]
New digital channels are not gaining traction in part because clients are still struggling to measure ROI (and agencies that support them have conflicting interests on how and what to measure). Read More
Interpublic’s Small Stake In Facebook Provides Nice Boost | paidContent. I would be curious to hear from Interpublic clients if this was disclosed sooner to them, or if this is the first they are hearing about it. If it was not disclosed, how much of their media dollars were spend on Facebook, by Interpublic, and [...]
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