Blog Category: Display Advertising

Is Your Website Compliant with the EU Cookie Law?

A How-to Guide for Complying with EU Cookie Legislation On July 27, Google launched a new user consent policy for publishers that run Google AdSense (also includes AdX). If you run AdSense on your site and if your website attracts visitors from any country in the European Union, Google is encouraging you to comply with […]

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This post is in: Announcements & News from EHS, Best Practices, Display Advertising, Google, Online Publishing, Publishing, Tools & Technologies

Date posted: August 28, 2015

Native Mobile Ads: Increase Your User Engagement

by Connor Watts 3 ways mobile ad strategies can go native from Mobile Marketer discusses the effectiveness of making the transition from interstitial and banner ads to native ads. Native ads on mobile platforms increase user engagement by 100-400% as compared to banners. Native ads have the disadvantage, however, of breaking the one-size-fits-all approach to […]

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This post is in: Display Advertising, Future of Marketing, Mobile Marketing

Date posted: August 3, 2015

Social Media & Mobile Advertising on the Rise

by Katelynn Mareno MarketingCharts reported  4 trends in US online advertising spending, including mobile and social media ad jumps. Although non-mobile desktops are still prominent, non-mobile search reduced to 38% from 43% in 2013 and mobile ad spending grew by 76%. This  shows that more  US Adults are more Mobile-Only than Desktop-Only internet users. Social media […]

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This post is in: Display Advertising, Future of Marketing, Mobile Marketing, Social Media, Trends in Advertising & Publishing

Date posted: May 4, 2015

Where Will Your Site Stand After Google’s “Mobile Friendly” Algorithm Update?

by Daniel R. Mullen Google has announced that on Tuesday, April 21, 2015, it will be bringing a major change to its search engine algorithm.  This update will focus expressly on whether your website, landing pages, and blog are fully optimized for mobile.  Those sites that are mobile optimized will enjoy a dramatic Google search engine ranking […]

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This post is in: Advertising, Display Advertising, Google, Mobile Marketing, Tools & Technologies

Date posted: April 16, 2015

Big Buyer Taking Media In House… Trend or Exception?

Land Rover is taking its advertising “in-house” via an in-house agency. Is this a trend?  Increasingly with technology make it really easy to buy and sell audience and media online, we are seeing more clients take control of their marketing spend and execution, which is further disrupting the agency business model.  Is this a good […]

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This post is in: Advertising, Display Advertising, Future of Marketing, Trends in Advertising & Publishing

Date posted: March 30, 2015

Benchmarks from comScore 2014

If you haven’t read this white paper by comScore, yet, I highly recommend it: 2015 US Digital Future in Focus It has some good benchmarks, here are some samples: Viewability for display getting better but still woefully under-performing – In Q3 2014, 46% of display impressions were actually viewable. This means that 54% of impressions […]

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This post is in: Data & Measurement, Display Advertising, Viewability

Date posted: March 26, 2015

Display Advertising Discrepancies Part I – Trafficking Errors

by Ilya Iaskevich This two part series will cover errors that can occur when tracking a display advertising campaign across multiple systems. The success of a Display Advertising Campaign (also referred to as a banner advertising campaign) can be measured through a combination of different metrics. However, the most fundamental metric is the “impression.” An […]

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This post is in: Data & Measurement, Display Advertising, Tools & Technologies

Date posted: February 25, 2015

Will the Apple Watch have Advertising Opportunities?

by Diana Di Gioia The Apple Watch is set to be released Spring 2015. It will have customizable technology and apps that people are already raving about. Many companies are trying to seize this as an opportunity for additional marketing space. This new type of ad space will only increase visibility of brands and marketing […]

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This post is in: Advertising, Display Advertising, Future of Marketing, Mobile Marketing

Date posted: February 18, 2015

Adopting a Multi-Channel Marketing Strategy in Pharma

With another year come and gone, the Pharmaceutical Advertising Market continues to adapt to an ever-changing digital environment at a quickening pace. Though change has remained constant over time, 2014 marked an important shift when “most healthcare professionals are now ‘digital natives’: they have grown up with digital technology as an integrated part of communications” […]

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This post is in: Best Practices, Display Advertising, Future of Marketing, Mobile Marketing, Social Media, Traditional Advertising

Date posted: January 27, 2015

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