Blog Category: Display Advertising

Social Media & Mobile Advertising on the Rise

by Katelynn Mareno MarketingCharts reported  4 trends in US online advertising spending, including mobile and social media ad jumps. Although non-mobile desktops are still prominent, non-mobile search reduced to 38% from 43% in 2013 and mobile ad spending grew by 76%. This  shows that more  US Adults are more Mobile-Only than Desktop-Only internet users. Social media […]

Read more...

This post is in: Display Advertising, Future of Marketing, Mobile Marketing, Social Media, Trends in Advertising & Publishing

Date posted: May 4, 2015

Where Will Your Site Stand After Google’s “Mobile Friendly” Algorithm Update?

by Daniel R. Mullen Google has announced that on Tuesday, April 21, 2015, it will be bringing a major change to its search engine algorithm.  This update will focus expressly on whether your website, landing pages, and blog are fully optimized for mobile.  Those sites that are mobile optimized will enjoy a dramatic Google search engine ranking […]

Read more...

This post is in: Advertising, Display Advertising, Google, Mobile Marketing, Tools & Technologies

Date posted: April 16, 2015

Big Buyer Taking Media In House… Trend or Exception?

Land Rover is taking its advertising “in-house” via an in-house agency. Is this a trend?  Increasingly with technology make it really easy to buy and sell audience and media online, we are seeing more clients take control of their marketing spend and execution, which is further disrupting the agency business model.  Is this a good […]

Read more...

This post is in: Advertising, Display Advertising, Future of Marketing, Trends in Advertising & Publishing

Date posted: March 30, 2015

Benchmarks from comScore 2014

If you haven’t read this white paper by comScore, yet, I highly recommend it: 2015 US Digital Future in Focus It has some good benchmarks, here are some samples: Viewability for display getting better but still woefully under-performing – In Q3 2014, 46% of display impressions were actually viewable. This means that 54% of impressions […]

Read more...

This post is in: Data & Measurement, Display Advertising, Viewability

Date posted: March 26, 2015

Display Advertising Discrepancies Part I – Trafficking Errors

by Ilya Iaskevich This two part series will cover errors that can occur when tracking a display advertising campaign across multiple systems. The success of a Display Advertising Campaign (also referred to as a banner advertising campaign) can be measured through a combination of different metrics. However, the most fundamental metric is the “impression.” An […]

Read more...

This post is in: Data & Measurement, Display Advertising, Tools & Technologies

Date posted: February 25, 2015

Will the Apple Watch have Advertising Opportunities?

by Diana Di Gioia The Apple Watch is set to be released Spring 2015. It will have customizable technology and apps that people are already raving about. Many companies are trying to seize this as an opportunity for additional marketing space. This new type of ad space will only increase visibility of brands and marketing […]

Read more...

This post is in: Advertising, Display Advertising, Future of Marketing, Mobile Marketing

Date posted: February 18, 2015

Adopting a Multi-Channel Marketing Strategy in Pharma

With another year come and gone, the Pharmaceutical Advertising Market continues to adapt to an ever-changing digital environment at a quickening pace. Though change has remained constant over time, 2014 marked an important shift when “most healthcare professionals are now ‘digital natives’: they have grown up with digital technology as an integrated part of communications” […]

Read more...

This post is in: Best Practices, Display Advertising, Future of Marketing, Mobile Marketing, Social Media, Traditional Advertising

Date posted: January 27, 2015

eHealthcare Solutions Introduces FocalPoint Advanced Targeting Suite

We are pleased to introduced the advanced geo-medical targeting suite of products called FocalPoint™. In essence, FocalPoint™ gives the marketer the ability to reduce waste in the digital media buying by focusing their marketing spend on the most highly concentrated areas of the country where diagnosed patients live or where their prescriptions, or those of […]

Read more...

This post is in: Advertising, Announcements & News from EHS, Best Practices, Data & Measurement, Display Advertising, Future of Marketing, Online Publishing, ROI, Trends in Advertising & Publishing

Date posted: January 23, 2015

Viewability Benchmarks for 2015

by Renee Kennedy What is the number one thing you should do to move your analytics into 2015? Publishers: Make sure you are measuring viewability and using the results to improve your site. Advertisers: Make sure your agencies are monitoring viewability statistics. What is viewability? Viewability is a metric to determine if the ads on […]

Read more...

This post is in: Announcements & News from EHS, Best Practices, Data & Measurement, Display Advertising, Future of Marketing, Trends in Advertising & Publishing, Viewability

Date posted: December 30, 2014