Blog Category: Online Advertising

Adopting a Multi-Channel Marketing Strategy in Pharma

by Samuel Ferrante With another year come and gone, the Pharmaceutical Advertising Market continues to adapt to an ever-changing digital environment at a quickening pace. Though change has remained constant over time, 2014 marked an important shift when “most healthcare professionals are now ‘digital natives’: they have grown up with digital technology as an integrated […]

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This post is in: Best Practices, Future of Marketing, Mobile, Native Advertising, News, Online Advertising, Social Media, Traditional Advertising

Date posted: January 27, 2015

eHealthcare Solutions introduces the Focal Point suite of products

We are pleased to introduced the advanced geo-medical targeting suite of products called Focal Point. In essence, Focal Point gives the marketer the ability to reduce waste in the digital media buying by focusing their marketing spend on the most highly concentrated areas of the country where diagnosed patients live or where their prescriptions, or […]

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This post is in: Advertising, Best Practices, Data & Trends, Future of Marketing, Measurement, Online Advertising, Online Publishing, ROI

Date posted: January 23, 2015

Interview with Craig DeLarge

I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for our publishing partners and sharing insights from the pharma marketing suite.  We took this interview and broke it into two parts for viewing on the site.  Watch and enjoy and please feel free […]

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This post is in: Best Practices, Data & Trends, Future of Marketing, Healthcare Reform, Marketing, Mobile, Online Advertising, Online Publishing, Publishing, ROI, Social Media, Social Media, Traditional Advertising, Traditional Publishing, UGC - User Generated Content, Video (Digital)

Date posted: October 27, 2014

Print enjoyed a rebound for first half 2014

With a sigh of some relief, print publishers have enjoyed a rebound in the first half of 2014 after a rough 2013.  MM&M reports on the latest release of Kantar Data highlighting the top 20 publications with growth and featuring comments from some advertising and publishing leaders.  There is also a great list of the top […]

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This post is in: Data & Trends, Online Advertising, Online Publishing, Traditional Publishing

Date posted: October 15, 2014

Where is Pharma when it comes to programmatic media buying?

Here is a PM360 piece that we are quoted in regarding pharma’s participation in programmatic media buying. Programmatic buying allows for an open marketplace of buying and selling of media through a bidding process. While purchases can be done across many parameters, sites, contextual, search terms, etc… the big shift is towards buying “audiences” not […]

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This post is in: Ad Exchanges, Behaviorial Targeting, Data & Trends, Future of Marketing, Marketing, Online Advertising, Programmatic RTB

Date posted: November 20, 2013

Google going against their core values and fixing auctions?

In a surprising move, Google is following Madison Avenues buying preference rather than blazing their own unique path as they’ve done historically. The company that popularized the auction based pricing model for advertising is changing its course when it comes to display advertising and video. Inking a deal, which by the sounds of it will […]

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This post is in: Data & Trends, Deals & Mergers, Google, Online Advertising, Online Publishing, Video (Digital)

Date posted: October 25, 2013

NPs and PAs are Big Targeting Opportunity

Questions: Who knows what NPs and PAs are doing online? Which publishers offer access to these audiences of growing importance? Who offers ways to effectively reach them in the digital landscape? Answer: INSERT YOUR WEBSITE/JOURNAL NAME HERE Research published in American Family Physician on August 15 says that the realities about these audiences are not […]

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This post is in: Announcements, Online Advertising

Date posted: August 28, 2013

Pharma increases digital spend to HCPs from 17%-33% of budget…expected to hit 40% in 2014

Compas released a whitepaper covered in MM&M on its clients’ digital ad spend and the shifting of dollars from print to digital. At EHS, we’ve been predicting for a long time the not-so-hard-to-predict notion that pharma would “catch up” to other industries and shift more of its spending from offline efforts to more measurable digital […]

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This post is in: Data & Trends, Online Advertising, Online Publishing, Publishing, Traditional Advertising, Traditional Publishing

Date posted: July 8, 2013