Blog Category: Display Advertising

Display Advertising Discrepancies Part I – Trafficking Errors

by Ilya Iaskevich This two part series will cover errors that can occur when tracking a display advertising campaign across multiple systems. The success of a Display Advertising Campaign (also referred to as a banner advertising campaign) can be measured through a combination of different metrics. However, the most fundamental metric is the “impression.” An […]

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This post is in: Data & Measurement, Display Advertising, Tools & Technologies

Date posted: February 25, 2015

Will the Apple Watch have Advertising Opportunities?

by Diana Di Gioia The Apple Watch is set to be released Spring 2015. It will have customizable technology and apps that people are already raving about. Many companies are trying to seize this as an opportunity for additional marketing space. This new type of ad space will only increase visibility of brands and marketing […]

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This post is in: Advertising, Display Advertising, Future of Marketing, Mobile Marketing

Date posted: February 18, 2015

Adopting a Multi-Channel Marketing Strategy in Pharma

With another year come and gone, the Pharmaceutical Advertising Market continues to adapt to an ever-changing digital environment at a quickening pace. Though change has remained constant over time, 2014 marked an important shift when “most healthcare professionals are now ‘digital natives’: they have grown up with digital technology as an integrated part of communications” […]

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This post is in: Best Practices, Display Advertising, Future of Marketing, Mobile Marketing, Social Media, Traditional Advertising

Date posted: January 27, 2015

eHealthcare Solutions Introduces FocalPoint Advanced Targeting Suite

We are pleased to introduced the advanced geo-medical targeting suite of products called FocalPoint™. In essence, FocalPoint™ gives the marketer the ability to reduce waste in the digital media buying by focusing their marketing spend on the most highly concentrated areas of the country where diagnosed patients live or where their prescriptions, or those of […]

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This post is in: Advertising, Announcements & News from EHS, Best Practices, Data & Measurement, Display Advertising, Future of Marketing, Online Publishing, ROI, Trends in Advertising & Publishing

Date posted: January 23, 2015

Viewability Benchmarks for 2015

What is the number one thing you should do to move your analytics into 2015? Publishers: Make sure you are measuring viewability and using the results to improve your site. Advertisers: Make sure your agencies are monitoring viewability statistics. What is viewability? Viewability is a metric to determine if the ads on a site are […]

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This post is in: Announcements & News from EHS, Best Practices, Data & Measurement, Display Advertising, Future of Marketing, Trends in Advertising & Publishing, Viewability

Date posted: December 30, 2014

Ahh.. the dreaded banner ad

A NY Times piece on the dismal history of the accidental banner ad, that went on to ruin the web. While there is some merit to the authors piece, this is a little too negative in my opinion, and doesn’t bring the balances perspective that is required of a publication like the NYT. How about […]

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This post is in: Display Advertising

Date posted: November 6, 2014

Interview with Craig DeLarge

I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for our publishing partners and sharing insights from the pharma marketing suite.  We took this interview and broke it into two parts for viewing on the site.  Watch and enjoy and please feel free […]

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This post is in: Best Practices, Display Advertising, Future of Marketing, Healthcare Reform, Mobile Marketing, Online Publishing, Publishing, ROI, Social Media, Traditional Advertising, Traditional Publishing, Trends in Advertising & Publishing, Video

Date posted: October 27, 2014

Print enjoyed a rebound for first half 2014

With a sigh of some relief, print publishers have enjoyed a rebound in the first half of 2014 after a rough 2013.  MM&M reports on the latest release of Kantar Data highlighting the top 20 publications with growth and featuring comments from some advertising and publishing leaders.  There is also a great list of the top […]

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This post is in: Display Advertising, Online Publishing, Traditional Advertising, Traditional Publishing, Trends in Advertising & Publishing

Date posted: October 15, 2014

Where is Pharma when it comes to programmatic media buying?

Here is a PM360 piece that we are quoted in regarding pharma’s participation in programmatic media buying. Programmatic buying allows for an open marketplace of buying and selling of media through a bidding process. While purchases can be done across many parameters, sites, contextual, search terms, etc… the big shift is towards buying “audiences” not […]

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This post is in: Ad Exchanges & Programmatic, Behavioral Targeting, Display Advertising, Future of Marketing, Trends in Advertising & Publishing

Date posted: November 20, 2013