In a bold move that will undoubtedly stir up the privacy advocates, facebook will allow customer list-matching of email addresses & phone numbers in order to offer targeting to your customers via their platform. Marketers can now take existing customer lists obtained in other methods (ie. offline, online, lead gen, etc…) match them up to [...]
Blog Category: Online Advertising
Consolidation even within the conglomerates pushes Publicis’ Razorfish Health together with Healthware to form Razorfish | Healthware. This is great for pharma clients, as Healthware appears to give Razorfish a much greater International presence and local offices and expertise in several countries around the globe.
The power of digital advertising is just getting stronger. With so many iOS users (iPhone, iTouch and iPad), audience targeting is strengthening and click-through rates are increasing through this mode of media. Apple offers cutting edge technology, and so we can now provide cutting edge advertising opportunities to our customers. Read this great article with [...]
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet. Enjoy. Comments welcome.
Internet advertising still going strong according to Q2 2011 reports. Display-related advertising revenue totaled $5.5 billion or 37% of all Internet advertising revenue (compared with search at 49%), and display is up 27% from the $4.4 billion reported in Q2 2010. MediaPost Publications Internet Ads Reach $15 Billion, First-Half 2011 09/29/2011. Here’s a look at [...]
Nice presentation by eMarketer’s Daniel Caridi on buying online display advertising through the various channels that are available today. eMarketer Webinar: Buying Display Ad Inventory – The eMarketer Blog.
Google continues to dominate search with 80% share of search spending, and search as a category is roughly 1/2 of all online spending. Google and Yahoo are splitting the RTB display market roughly 50/50. Facebook continues to grow… but it’s got a long way to go to grow into it’s lofty valuation. MediaPost Publications Online [...]
Jay Samit writes a nice post for those marketers with large TV budgets who intuitively deep down know that digital content consumption and social media have changed the game, but are still struggling to adapt. MediaPost Publications Five Tips For Shifting Your Brand’s Strategy From Television To Digital 08/23/2011.
New report downgrading the global ad market spend and showing biggest downgrades in countries who’s sovereign debt and financial woes have shaken confidence the most. Some growth countries have been revised upward, overall a lower forecast however. Online remains the sweet spot for advertising growth expected to rise 14.6% in 2011 and 13.3% in 2012. [...]
P&G ties up a sponsorship with BlogHer network featuring 10 P&G brands. Not every advertisers is fearful of UGC and community… some are embracing it’s power. MediaPost Publications P&G Ties Up One-Year Deal With BlogHer 08/08/2011. Here are some tips for Pharma on using social media (if you dare)