Blog Category: Online Advertising

Where is Pharma when it comes to programmatic media buying?

Here is a PM360 piece that we are quoted in regarding pharma’s participation in programmatic media buying. Programmatic buying allows for an open marketplace of buying and selling of media through a bidding process. While purchases can be done across many parameters, sites, contextual, search terms, etc… the big shift is towards buying “audiences” not […]

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This post is in: Ad Exchanges, Behaviorial Targeting, Data & Trends, Future of Marketing, Marketing, Online Advertising, Programmatic RTB

Date posted: November 20, 2013

Google going against their core values and fixing auctions?

In a surprising move, Google is following Madison Avenues buying preference rather than blazing their own unique path as they’ve done historically. The company that popularized the auction based pricing model for advertising is changing its course when it comes to display advertising and video. Inking a deal, which by the sounds of it will […]

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This post is in: Data & Trends, Deals & Mergers, Google, Online Advertising, Online Publishing, Video (Digital)

Date posted: October 25, 2013

NPs and PAs are Big Targeting Opportunity

Questions: Who knows what NPs and PAs are doing online? Which publishers offer access to these audiences of growing importance? Who offers ways to effectively reach them in the digital landscape? Answer: INSERT YOUR WEBSITE/JOURNAL NAME HERE Research published in American Family Physician on August 15 says that the realities about these audiences are not […]

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This post is in: Announcements, Online Advertising

Date posted: August 28, 2013

Pharma increases digital spend to HCPs from 17%-33% of budget…expected to hit 40% in 2014

Compas released a whitepaper covered in MM&M on its clients’ digital ad spend and the shifting of dollars from print to digital. At EHS, we’ve been predicting for a long time the not-so-hard-to-predict notion that pharma would “catch up” to other industries and shift more of its spending from offline efforts to more measurable digital […]

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This post is in: Data & Trends, Online Advertising, Online Publishing, Publishing, Traditional Advertising, Traditional Publishing

Date posted: July 8, 2013

Browsers & Industry standards bearer IAB at war over the future of cookies

The debate over the future of 3rd party cookies is heating up as Randy Rothenberg of IAB fires harsh words at Mozilla for their proposal of a cookie clearing house. There is a lot at stake here for both the digital community over all and the US economy given that growth in digital advertising. What […]

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This post is in: Data & Trends, Future of Marketing, News, Online Advertising, Online Publishing

Date posted: July 1, 2013

Five Tips to Help Healthcare Marketers Reach Target Audiences

In 2013, targeting is all the rage in pharma marketing. More and more pharma companies are reserving their funds for use with vendors that can exactly target specific audiences – most narrowly, against a list-match. Today’s smartest marketers use a sophisticated mix of targeting – combined with strategic upfront planning – to achieve measurable results. Here are some tips […]

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This post is in: Advertising, Behaviorial Targeting, Best Practices, Future of Marketing, Marketing, Online Advertising, Tools & Technologies

Date posted: May 30, 2013

New Rising Star Ad Units Gaining Interest

Today’s advertising industry is midway on the trajectory to where the Rising Star ad units become more common place, according to the Internet Advertising Bureau’s (IAB) estimates. Last year, the IAB announced “the most radical change” to its standard list of ad units, according to Peter Minnium, IAB’s head of brand initiatives. The resulting industry […]

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This post is in: Advertising, Announcements, Online Advertising, Publishing

Date posted: May 6, 2013

Facebook to target by email and phone numbers

In a bold move that will undoubtedly stir up the privacy advocates, facebook will allow customer list-matching of email addresses & phone numbers in order to offer targeting to your customers via their platform. Marketers can now take existing customer lists obtained in other methods (ie. offline, online, lead gen, etc…) match them up to […]

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This post is in: Advertising, Announcements, Behaviorial Targeting, Data & Trends, Email marketing, Future of Marketing, Online Advertising, Online Publishing

Date posted: September 4, 2012

Publicis merges Razorfish and Healthware

Consolidation even within the conglomerates pushes Publicis’ Razorfish Health together with Healthware to form Razorfish | Healthware. This is great for pharma clients, as Healthware appears to give Razorfish a much greater International presence and local offices and expertise in several countries around the globe.

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This post is in: Deals & Mergers, Online Advertising

Date posted: August 29, 2012