eMarketer shares statistics on the Top 20 Direct-to-Consumer Pharmaceutical Advertisers in the U.S.
Blog Category: DTC
Jay Samit writes a nice post for those marketers with large TV budgets who intuitively deep down know that digital content consumption and social media have changed the game, but are still struggling to adapt. MediaPost Publications Five Tips For Shifting Your Brand’s Strategy From Television To Digital 08/23/2011.
P&G ties up a sponsorship with BlogHer network featuring 10 P&G brands. Not every advertisers is fearful of UGC and community… some are embracing it’s power. MediaPost Publications P&G Ties Up One-Year Deal With BlogHer 08/08/2011. Here are some tips for Pharma on using social media (if you dare)
I’m not sure I agree with the way the tactics are matched to the target audiences, but in generally, this is an interesting way to view and categorize the myriad of options that exist today in competition for both the marketers dollars and more importantly, the consumers attention. Mullen_Marketing_Ecosystem
Here are the presentations from DTC National in Boston, MA DTCN 2011 – Presentations for Delegates.
John Camp cited as warning pharma in particular to “watch out” for the pending “do not track” legislation that may be coming down the pike. Internet “Do not track” efforts could dash health data collection – Medical Marketing and Media.
: TOMORROW FOCUS and comScore Announce Results of Brand Advertising Online in Germany Study at DLD Conference; Low Click-Through Rates Lead to Under-Valuation of Online As Brand Building Channel. Great article that talks about online advertising as a brand building tool and the fallacy of measuring just clicks (and all that you miss by doing [...]
Consumer marketers feeling more confident, says survey – Medical Marketing and Media. Cegedim Dendrite survey finds that four inm 10 marketers expect DTC spend to increase in 2010. Major areas money shifting into: highly targeted Direct to Patient (DTP) and Physician marketing… both very good for the Internet.
Forty-four percent of women research prescribed drugs using multiple sources before filling a script, according to a survey by agency GSW Worldwide’s Pink Tank unit. They also consult, in order of influence, medical websites like WebMD, articles online from trusted media outlets, online patient reviews, blogs they trust and, lastly, company sites. That’s another great [...]