Blog Category: DTC

Five Tips For Shifting Your Brand’s Strategy From Television To Digital 08/23/2011

Jay Samit writes a nice post for those marketers with large TV budgets who intuitively deep down know that digital content consumption and social media have changed the game, but are still struggling to adapt. MediaPost Publications Five Tips For Shifting Your Brand’s Strategy From Television To Digital 08/23/2011.

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This post is in: Data & Trends, DTC, Future of Marketing, Online Advertising, Traditional Advertising, Video (Digital)

Date posted: August 24, 2011

P&G sees value in user-generated content 08/08/2011

P&G ties up a sponsorship with BlogHer network featuring 10 P&G brands.  Not every advertisers is fearful of UGC and community… some are embracing it’s power. MediaPost Publications P&G Ties Up One-Year Deal With BlogHer 08/08/2011. Here are some tips for Pharma on using social media (if you dare)

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This post is in: Advertising, Data & Trends, Deals & Mergers, DTC, Online Advertising, Online Publishing, Social Media, UGC - User Generated Content

Date posted: August 8, 2011

Internet “Do not track” efforts could dash health data collection – Medical Marketing and Media

John Camp cited as warning pharma in particular to “watch out” for the pending “do not track” legislation that may be coming down the pike. Internet “Do not track” efforts could dash health data collection – Medical Marketing and Media.

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This post is in: Behaviorial Targeting, Data & Trends, DTC, Future of Marketing, Online Advertising, Online Publishing

Date posted: March 17, 2011

Get beyond measuring click-thru rates (CTR)

: TOMORROW FOCUS and comScore Announce Results of Brand Advertising Online in Germany Study at DLD Conference; Low Click-Through Rates Lead to Under-Valuation of Online As Brand Building Channel. Great article that talks about online advertising as a brand building tool and the fallacy of measuring just clicks (and all that you miss by doing […]

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This post is in: Data & Trends, DTC, Measurement, Online Advertising, Online Publishing, ROI

Date posted: January 26, 2011

Consumer DTP marketers more confident

Consumer marketers feeling more confident, says survey – Medical Marketing and Media.  Cegedim Dendrite survey finds that four inm 10 marketers expect DTC spend to increase in 2010.  Major areas money shifting into:   highly targeted Direct to Patient (DTP) and Physician marketing… both very good for the Internet.

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This post is in: Data & Trends, DTC

Date posted: July 14, 2010

Boomer Women Check Health Websites re: Rx

Forty-four percent of women research prescribed drugs using multiple sources before filling a script, according to a survey by agency GSW Worldwide’s Pink Tank unit. They also consult, in order of influence, medical websites like WebMD, articles online from trusted media outlets, online patient reviews, blogs they trust and, lastly, company sites. That’s another great […]

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This post is in: Advertising, Data & Trends, DTC, Online Advertising

Date posted: June 10, 2010