At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet. Enjoy. Comments welcome.
Why can’t we all just get along? Privacy remains a hot button, particularly with behavioral targeting, and specifically with the “hidden” or sneaky ways to cookie users in a more permanent sense that makes true opt-ing out more difficult or even impossible for those less technically sophisticated (which is most of us!). This article references [...]
The White House wants a national “Do not track” policy – a digital version of the “Do not call” registry – and that’s making marketing and advertising policy hands nervous. Pharmas, in particular, need to pay attention, said Coalition for Healthcare Communication executive director John Kamp, who worries that medical search and other online data [...]
John Camp cited as warning pharma in particular to “watch out” for the pending “do not track” legislation that may be coming down the pike. Internet “Do not track” efforts could dash health data collection – Medical Marketing and Media.
Online privacy in healthcare is a sensitive subject. The privacy debate heats up again with the NAI requesting disclosure by publishers of the specific health conditions for which they do behavioral targeting. MediaPost Publications NAI Wants More Disclosure About Targeted Health Ads 02/18/2011.
Since the advent of “Ad Exchanges”, industry speculators have been predicting, as the article does below, that ad exchanges would eliminate the need for ad networks. While exchanges will serve a role and certainly change the landscape, I think the reports of the networks demise however are greatly exaggerated for a host of reasons. Here [...]
The Behaviorial Targeting (BT) debate continues. Kendall Jackson rants about Behavioral Targeting and Ad Network Transparency… but we need to go deeper and explore the issues behind these issues. The Truth Or Dare Of Transparency 06/07/2010.
MediaPost Publications Are We CLEAR? Looking Through ‘Transparency’ 04/16/2010. Well, it’s a start…. This is likely to be a long and arduous process, but self-regulation beats congressional regulation every time. Will publishers and advertisers adapt in time to avoid regulation?
Good article about online media sales focusing on specific audience characteristics and movement in off-line sales, not about impressions and clicks. Online is the medium of choice for reaching hard to find niche audiences. Winning Online is About Serving Your Audience, not Impressions | Nielsen Wire.
Randall Rothenberg, President of the IAB claims regulatory and special interest forces are out to destroy many aspects of Interactive advertising, especially behavioral targeting. MediaPost Publications Rothenberg: ‘Forces Out To Destroy Interactive Advertising’ 02/25/2010. This was my number 8 out of 10 on my 2010 predictions as published in PM360. We have only ourselves to [...]
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