Pharma Marketers Move toward Mobile AN eMARKETER INTERVIEW WITH: R.J. Lewis CEO, e-Healthcare Solutions June 06, 2011 R.J. Lewis formed e-Healthcare Solutions in 1999 as a vertically focused ad network. Targeting the healthcare industry, e-Healthcare Solutions works with both advertisers and publishers to aggregate ad listings and to connect healthcare marketers with their target audiences. [...]
The power of digital advertising is just getting stronger. With so many iOS users (iPhone, iTouch and iPad), audience targeting is strengthening and click-through rates are increasing through this mode of media. Apple offers cutting edge technology, and so we can now provide cutting edge advertising opportunities to our customers. Read this great article with [...]
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet. Enjoy. Comments welcome.
A year ago, the January 2011 edition of PM360 Magazine included RJ’s thoughts on what the new year would bring. Now, in January 2012, let’s take a look back and see how well his “crystal ball” hit the mark. PREDICTION #1 The piloting of mobile programs will become mainstream for pharma. As success is demonstrated, [...]
In a study reported by eMarketer, researchers found a fairly robust response rate to online video ads. Overall, the study reported that 18.2% of online video viewers took some kind of action based on seeing an online video ad. The propensity to do so was even greater among over-35s, and especially among older men. Meanwhile, [...]
eMarketer shares statistics on the Top 20 Direct-to-Consumer Pharmaceutical Advertisers in the U.S.
According to MediaMind (formerly Eyeblaster), mobile ads in a number of industries are showing great response rates and ROI. As the Pharma industry looks to other industries as examples, they certainly need to be (and are) looking at mobile advertising opportunities. At EHS, we understand this emerging trend and offer marketers who are looking to [...]
Internet advertising still going strong according to Q2 2011 reports. Display-related advertising revenue totaled $5.5 billion or 37% of all Internet advertising revenue (compared with search at 49%), and display is up 27% from the $4.4 billion reported in Q2 2010. MediaPost Publications Internet Ads Reach $15 Billion, First-Half 2011 09/29/2011. Here’s a look at [...]
Nice presentation by eMarketer’s Daniel Caridi on buying online display advertising through the various channels that are available today. eMarketer Webinar: Buying Display Ad Inventory – The eMarketer Blog.
While small to mid-size advertisers continue to spend, some of the largest advertisers (article contains a top 10 list) are slowing their spending possibly in reaction to the uncertain economy. Yogi Berra was heard to comment, “It’s de ja vu all over again”. MediaPost Publications U.S. Ad Expansion Slows As Largest Advertisers Hit The Brakes [...]
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