Nice presentation by eMarketer’s Daniel Caridi on buying online display advertising through the various channels that are available today. eMarketer Webinar: Buying Display Ad Inventory – The eMarketer Blog.
Google continues to dominate search with 80% share of search spending, and search as a category is roughly 1/2 of all online spending. Google and Yahoo are splitting the RTB display market roughly 50/50. Facebook continues to grow… but it’s got a long way to go to grow into it’s lofty valuation. MediaPost Publications Online [...]
“You get what you pay for” is the take-away message of this article published by ClickZ in its Marketing News & Expert Advice edition. Quality is in the Eye of the Beholder discusses the decreasing amount of attention being paid to the quality of the advertising environment where an advertiser’s creative appears. The article poses [...]
Here’s an interesting viewpoint….
Since the advent of “Ad Exchanges”, industry speculators have been predicting, as the article does below, that ad exchanges would eliminate the need for ad networks. While exchanges will serve a role and certainly change the landscape, I think the reports of the networks demise however are greatly exaggerated for a host of reasons. Here [...]
Ad Exchanges hold a lot of promise in theory. Transparent inventory purchases, visibility into bid/ask prices for inventory in real time, real-time bidding for audience segments… but we are still very early and like with many early technologies – the bleeding edge is often reserved for rogue outliers who can’t find/make a business in legitimate [...]
The IAB leadership conference is buzzing with thoughts that “publishers brands” might be going the way of the dinosaur. Ad Networks (bulk buy ad networks, not premium rep firms such as e-Healthcare Solutions), Ad Exchanges (both demand and supply side) and other technologies are diminishing the value of the publisher’s brand by selling quantity over [...]
Ad Week’s Beefing Up Banner Ads article touts data-driven online advertising exchanges and the “saviors” to the world on online display advertising. It’s interesting that online display (still growing nicely) is labeled as a “failure” when compared to search. There is not doubt search changed the game and provides a terrific ROI. However, display has [...]
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