July-2018 The Real Secret to Eliminating Invalid Traffic (IVT)
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The Real Secret to Eliminating Invalid Traffic (IVT)
If you are a publisher, no doubt you have invalid traffic on your site. The definition of invalid traffic (IVT) covers a wide range of traffic, both legitimate and fraudulent. It can encompass non-human traffic like search engine spiders and bots, malicious programs like malware, or even human activity that produces fraudulent traffic like false clicks on advertisements.
Detecting and filtering IVT versus eliminating or preventing IVT from entering the site requires different methods of implementation.
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