Your Monthly Prescription for Ad Industry Updates | July 2016
Virtual and Augmented Reality are now a Healthcare Reality
by Jason Mendelsohn
The water is crystal clear and the sand is a beautiful white. You can hear the ocean waves crashing on the shore time and time again. Look to the left, and you see a group of people playing volleyball and having a good time. Look behind, and you see a mesmerizing jungle with waterfalls cascading down into a natural pool. Listen closely, and you can hear the call of parakeets and their wings fluttering through the jungle foliage. It looks like paradise, and sounds like paradise so where are you? Take off your virtual reality head set, and realize you’re sitting in your living room watching the snow cover the driveway you just shoveled. This is virtual reality.
Not Your Mamma’s Cookies
Daniel Craig’s lively article, “Forget your mamma’s cookies,” speaks to the end of the cookie era and the advent of custom audience targeting.
Craig discusses lookalike audiences in Facebook and tailored audiences in Twitter. In order to create these custom audiences, you need to collect emails. Craig gives solid advice on how to obtain email addresses.
Most Popular Articles of 2016
2016 Benchmarks for U.S. Healthcare Publishers and Advertisers: This whitepaper provides key metrics like bounce rate, time on site, viewability and mobile insights for the Healthcare industry… And stay tuned for our 2017 Benchmark Report which will be published in January 2017.
Top 5 Trends in Physician & Pharma Advertising: Pharma is slow to adopt new advertising technologies. This is tied to the slow moving process for advertising approval based on FDA regulations. Read the article for the top five newest trends in Pharma advertising.
New IMS Report Reveals Global Cancer Drug Spending to Exceed $150 Billion by 2020: Key insights on the IMS’ Global Oncology Trend Report.
Adopting Programmatic for Healthcare & Pharma Marketers: This whitepaper explains the challenges of programmatic advertising that healthcare agencies and publishers face.
Choosing a Viewability Tool for 2017: This article outlines important variables you should look for in a viewability tool.