Dead internet ideas: Advertising and editorial separation
by R.J. Lewis
Here is a topic that medical publishers, editors and advertising sales people know all too well. The separation of advertising and editorial. Doug Weaver of Upstream makes a case that this notion is dead (or must be killed) if traditional publishing is to survive. It’s an interesting debate, since this advertising adjacency issue has been a core value of high quality medical editorial. The opposite position of course, is to never compromise one’s values.
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