Dead internet ideas: Advertising and editorial separation

Here is a topic that medical publishers, editors and advertising sales people know all too well.  The separation of advertising and editorial.  Doug Weaver of Upstream makes a case that this notion is dead (or must be killed) if traditional publishing is to survive.  It’s an interesting debate, since this advertising adjacency issue has been a  core value of high quality medical editorial.  The opposite position of course, is to never compromise one’s values.

Dead internet ideas: Advertising and editorial separation – iMediaConnection.com.

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