NBC rebrands its sites as a “network”
Publishers often grapple with the question of if/when to take online ad sales inside. NBC is doing it now with 60 Million... Read More
Internet Bumps Trade Publications
Interesting data from a Starch Information Sources study sponsored by the Canadian Business Press. Shows the impact the Internet has had on... Read More
To “Fee or Not to Fee”… the subscription question
Dave Morgan shares his insights on the likely trial and error period emerging again for publishers on whether or not to share... Read More
A new “Big Three” of Media?
The only constant is change… and if you don’t like change, you are going to like irrelevance even less. Cory Treffiletti posts... Read More
Journal Ad Review: Down But Not Out
Since 2007 medical/surgical journals have begun seeing print advertising sales decline. In 2007, these publications saw a 4% reverse in revenue trends... Read More
Traditional Publisher Edge in Online
The debate about the poor quality of content in the “un-vetted” online world, is often raised by traditional publishers when expressing their... Read More
Print Is Dead, Long Live Print | Fast Company
Conde Nast continues to “grasp onto the vine” that they know for fear of falling to the jungle floor (see Tarzan Economics... Read More
‘Toll Gates’ For Premium Content?
At the IAB leadership summit, newly installed IAB chairman reignited the debate over premium content on the web carrying a micropayment fee.... Read More
Future of Branded Sites Unclear
The IAB leadership conference is buzzing with thoughts that “publishers brands” might be going the way of the dinosaur. Ad Networks (bulk... Read More
The Year the Media Died
Warning to our traditional publishing partners and friends: This video may be depressing. First saw this at the 247RealMedia Digital Summit: