Viewability Correlates to Ad Effectiveness, but Time-In-View Better Predictor of Ad Recall
Integral and Cadreon recently completed a study to determine if a “viewable” ad is an effective ad. The study concluded that in-view... Read More
Medical publishers eye new ad viewability rules
MM&M report on the Association of Medical Media AMM Viewability Congress coming up on February 4, 2016 in NYC. The group’s perspective... Read More
Make your voice heard on Feb 4 at the AMM Viewability Congress
In the coming weeks, the Association of Medical Media (AMM) will release its official guidelines with regard to the management of online... Read More
2016 Benchmarks for U.S. Healthcare Publishers and Advertisers
With new standards, the healthcare industry needs new benchmarks Since early 2015, healthcare marketers have been grappling with new viewability standards set... Read More
Integral Ad Science Announces Pub Expert Release
To decrease any discrepancies between numerous systems when serving ad campaigns, Integral has introduced Pub Expert. This new tool offers a precise and... Read More
6 Requirements When Relaunching a Publisher Website
The Mobile Responsive Design Whitepaper discusses the necessity of moving your site to a mobile-friendly design. Many eHS publishers are currently in... Read More
Responsive Ad Serving In Four Steps
A Guide for Publishers Using Mobile Responsive Design With the growing number of mobile responsive sites, a solution for responsive ad serving... Read More
GAME CHANGER – Viewability Best Practices: Stay Ahead of the Curve and Preserve Your Revenue
On June 17 from 2:00-3:00 p.m. EST, eHealthcare Solutions is offering a complimentary live webinar for Publishers on viewability: GAME CHANGER –... Read More
Expert Panel on Ad Viewability – Register Today
Register Today for Webinar! Seats are filling up fast, please register now to be sure to hold your seat. Panel of experts... Read More
Benchmarks from comScore 2014
If you haven’t read this white paper by comScore, yet, I highly recommend it: 2015 US Digital Future in Focus It has... Read More