Socialize Your Patient Engagement Strategy
Pharma Guy, John Mack, recently collaborated on a pharmaceutical marketer how to text-book with Letizia Affinito called, “Socialize Your Patient Engagement Strategy”... Read More
Our reading habits (and attention spans) are changing as we get deluged with online content
Marisa Peacock writes an interesting piece, with a helpful supporting infographic on how our reading habits are rapidly changing along with our... Read More
What’s Happening with Consumers and Digital Health Information?
“The years 2010-2013 saw some of the most dramatic shifts in health and technology of the past decade,” reported Meredith Ressi, President... Read More
What comScore Data Says About HCPs Online
“Physicians work hard to play hard,” revealed David Shronk, VP Health Vertical, comScore at the 2013 EHS Publisher Summit held in NYC... Read More
“Marketing Ecosystem”
I’m not sure I agree with the way the tactics are matched to the target audiences, but in generally, this is an... Read More
Roche Experience with Glucose Buddy App
Glucose Buddy is the # 1 iPhone App for Diabetes. e-Healthcare Solutions is proud to represent this mobile offering. Below is a... Read More
80% of Internet Users Seek Online Health Information – iHealthBeat
Report by Pew Internet Project and California HealthCare Foundation cites health is the 3rd most common online activity. Most popular: searching on... Read More
Pew Study: Top Activities for U.S. Internet Users
The Generations 2010 study released by the Pew Internet & American Life Project 12/16/10 reports that “Look for Health Info” ranks as... Read More