Musings on the Current State of the Digital Advertising Market in Healthcare
There has been a lot of activity of late around digital healthcare advertising, and the digital advertising market in general. Here is... Read More
Google’s New Policy Penalizing “intrusive interstitials” on Mobile
Starting on January 10, 2017, Google is employing a new policy in effort to help users more easily access content on their... Read More
Google Penguin 4.0 is here! Updated in Real Time
Google has announced the latest release of Penguin. Penguin is a Google search engine algorithm with the main purpose of preventing sites... Read More
Mobile Optimization Best Practices & Quick Fixes Copy
With over 80% of adults online using smartphones and tablets, mobile optimization is necessary for all publishers. On April 21st, Google will... Read More
What is Considered Duplicate Content by Google’s Panda Algorithm?
What exactly is duplicate content? Google’s algorithm, Panda, exists to keep sites with low quality content from ranking in search engines. One... Read More
Google Eliminates Right Rail PPC Ads
There has been a lot of hubbub about Google ending the right rail pay-per-click ads on their search results pages on desktop.... Read More
Google Releasing Another Penguin?
Google has several algorithms that can have a significant impact on your website traffic each time they are updated. The following algorithms... Read More
Google AMP: What it Means to Marketing in Healthcare / Pharma
Google’s lead on the new Accelerated Mobile Pages (AMP) venture is perfectly in-line with Google’s stated goal of making the internet quicker,... Read More
Is Your Website Compliant with the EU Cookie Law?
A How-to Guide for Complying with EU Cookie Legislation On July 27, Google launched a new user consent policy for publishers that... Read More
Putting Your Brand Inside of a Micro-Moment
ThinkWithGoogle, a Google showcase feature which gives creative insights and intelligence on digital marketing, has promoted a video that highlights the importance... Read More
