R.J. Lewis

Advertising viewability has been talked about for several years now, meaning was the advertisement actually seen by an end user? Was it...

A NY Times piece on the dismal history of the accidental banner ad, that went on to ruin the web. While there...

I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for...

With a sigh of some relief, print publishers have enjoyed a rebound in the first half of 2014 after a rough 2013....

Ad Bot traffic and fradulent impressions on the web are not just impacting the long-tail sites or MFA (made for AdSense) sites....

Care to comment and be bold enough to put it in writing?

Here’s an interesting innovation that could add some new life into print, while killing the QR code. Why print a seperate...

In preparing my 2014 predictions, I realized that while these were published in PM360, my 2013 predictions never made it onto our...

A new CMO Club poll, which surveyed 600 CMOs, with 130 responding, found that nearly half of brands are planning to evaluate...