Professional Case Studies

Physician/HCP Scenario #1

Challenge:
U.S. Pharmaceutical Company had a dosing and administration story to tell specialists who prescribe a particular brand. Wanted to reach specialty HCPs online and distribute a whitepaper via downloads.

Solution:
Partnered with eHealthcare Solutions to execute a Custom Content Microsite Program, featuring five pages of content and the whitepaper download. Used email and text links to drive traffic. Leveraged associated branding with Drugs.com, Doctors Lounge, and Ovid.com.

Results:

Client received 100% of the guaranteed traffic to the microsite home page.
Of those visitors who saw the home page, 25% went deeper into the microsite.
Of those, 25% downloaded the white paper.
High client satisfaction.

Physician/HCP Scenario #2

Challenge:
Continuing education provider created and needed to promote a course on a sexual condition topic. Wanted to reach PCPs and OBGYNs online and deliver the CE course to completion.

Solution:
Partnered with eHealthcare Solutions to execute a Custom Content Microsite Program. Featured one page of content that seamlessly drove to the CE module on the client’s site. Used text links and interstitials to drive traffic. Leveraged associated branding with AAFP, OBGYN.net, Drugs.com, and Doctors Lounge.

Results:

Cited by client as one of their most productive CE participation drivers.
Of those visitors who saw the home page, 10% went beyond that page.
Of those, 46% completed the CE module.
Other indirect course completions may also be attributed to the microsite. Though not tracked in this initiative, the client acknowledges the value of the exposure and the likelihood of return visits directly to their company’s CE platform.